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Where Confidence Converts) /Pg 10 0 R /K [24] >> endobj 110 0 obj << /Type /StructElem /S /Figure /P 41 0 R /Pg 10 0 R /A [232 0 R 0] /K [25] >> endobj 111 0 obj << /Type /StructElem /S /H4 /P 41 0 R /T (Why It Worked: ) /E (Why It Worked: ) /Pg 10 0 R /K [26] >> endobj 112 0 obj << /Type /StructElem /S /P /P 41 0 R /E <537061726B90732073756363657373207761736E90742064726976656E206279206D6F726520646174612C206275742062792062657474657220757365206F66207265616C2D74696D652C20636F6E73656E7465642066697273742D7061727479207369676E616C733A> /Pg 10 0 R /K [27] >> endobj 113 0 obj << /Type /StructElem /S /P /P 233 0 R /E (Fresh behavioural data enabled timely and relevant engagement) /Pg 10 0 R /K [28] >> endobj 114 0 obj << /Type /StructElem /S /P /P 234 0 R /E (Suppression and audience governance reduced waste and improved customer experience) /Pg 10 0 R /K [29] >> endobj 115 0 obj << /Type /StructElem /S /P /P 235 0 R /E (Consistent cross-channel activation reinforced messaging and intent) /Pg 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