Tealium now integrates with the ChatGPT Ads Measurement Pixel and Conversions API, helping enterprises recover signals traditional tracking misses

SAN DIEGO | Oct. 6, 2026 — Tealium today announced it now offers both client-side Measurement Pixel and server-side Conversions API (CAPI) integration capabilities with ChatGPT Ads. This partnership allows for enterprises to improve visibility into customer acquisition, engagement, and conversion across AI-influenced journeys. 

As consumers increasingly use large language models (LLMs) and agentic experiences to discover, evaluate, and act, enterprises need reliable visibility. Morgan Stanley estimates that agents could drive up to 20% of U.S. ecommerce sales by 2030, while McKinsey estimates agentic commerce could represent a $5 trillion global opportunity within that same timeframe. Yet, many enterprises are experiencing significant signal loss because traditional measurement infrastructure wasn’t built to track these new interactions, creating significant blind spots across the customer journey. 

Tealium’s combined capabilities with ChatGPT Ads address this visibility gap by giving customers complementary measurement paths. The Measurement Pixel captures browser-side conversions and lifecycle events, while the Events CAPI connector sends conversion and lifecycle events server-side to ChatGPT Ads. Together, these capabilities help customers create a more complete measurement foundation for outcomes such as page views, product and content views, leads, checkouts, purchases, trials, and subscriptions within agentic experiences. 

Both capabilities also extend Tealium’s trusted data foundation to help enterprises measure AI-influenced customer journeys with greater confidence, while maintaining consent and governance across client-side and server-side experiences. Together, they give organizations greater control over the signals shared with ChatGPT Ads and help support more responsible, resilient measurement.

“AI is changing how people discover products, make decisions, and engage with brands,” said Jeff Lunsford, CEO at Tealium. “Enterprises need more than visibility into clicks or isolated interactions. They need trusted, consented signals and governance controls that connect AI-influenced journeys to meaningful business outcomes. Through these new capabilities with ChatGPT Ads, we are helping customers measure those journeys with greater coverage and act on the resulting intelligence through the same governed data foundation.”

The ChatGPT Ads Measurement Pixel is a client-side Tealium iQ tag that records website conversions and lifecycle events for ChatGPT Ads measurement and optimization. Customers can configure event mappings, e-commerce data, custom events, consent behavior, and debugging within Tealium iQ rather than building and maintaining custom implementations.

The Ads Conversion API provides a server-side path for sending conversion and lifecycle events from Tealium to ChatGPT Ads. Because server-side events can include authoritative data from backend and enterprise systems, customers can extend measurement beyond what is captured in the browser and improve the quality and resilience of signals used for reporting and optimization. 

Learn more about Tealium’s capabilities with ChatGPT Ads. 

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium

Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a hybrid customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. Its turnkey integration ecosystem connects seamlessly with leading data clouds and technology providers, including more than 1,300 prebuilt integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium to deliver their customer data strategies. For more information, visit www.tealium.com.

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San Diego | Aug. 31, 2026  — Tealium, the leading customer data orchestration platform, today announced new agentic platform capabilities, including an enhanced user experience with Tealium Studio, the Tealium Configuration MCP, and the Developer Portal with a full set of Platform APIs. This expansion enables teams new ways to build, contextualize, and act on customer data while enforcing strict governance and consent.

Tealium already enables AI agents to access trusted customer context through MCP via its Context API. The new Configuration MCP takes this a step further, enabling agents not only to use Tealium data, but also to build and modify configurations within the platform. This enables enterprises to use any preferred AI tool: Claude, ChatGPT, Gemini, or any MCP-compatible system.

The expansion also includes Tealium Studio, a natural language interface. Tealium Studio can quickly explain a data flow, visualize an audience, recommend a next step, or configure a setting.

Now available through the Developer Portal, Tealium’s new Platform APIs include built-in authentication, security, documentation, and enterprise-grade governance, enabling teams to connect Tealium with existing systems without building custom scaffolding.

“Companies aren't going to standardize on one AI assistant for every application,” said Mike Anderson, CTO and Co-Founder of Tealium. “Some teams want to work inside Tealium. Others want their own AI to run it for them, without ever opening our UI. We already let teams invoke their own models straight from the platform. Now we're giving them the last piece: a recommendation, and a single click to act on it.”

Tealium gives enterprise teams multiple ways to configure and activate consented, real-time customer context using the tools and workflows they prefer. Across each of these advancements, the foundation remains the same: governed customer data and human review before any changes are published.

New ways to work with Tealium:

• Tealium Configuration MCP: Gives MCP-compatible agents a governed way to create and modify Tealium configurations, including audiences, attributes, enrichments, and activation workflows. Changes remain in draft until reviewed and approved.
• Tealium Studio: Provides a native natural-language experience for teams that prefer to work directly within Tealium, helping users understand configuration, trace data flows, and move from business intent to proposed configuration with a final review and approval before anything is published.
• Tealium Platform APIs and Developer Portal: Developers and automated pipelines can create versioned, validated, and reversible workflows through a self-service Developer Portal. Draft, validation, and rollback capabilities, combined with account- and profile-level access controls, provide a single governed surface for operating Tealium from code.
• AI Recommended Audiences Enhancements: Analyzes the customer data already unified in Tealium to surface high-value audience segments automatically, complete with conditions, estimated size, and next best actions, ready to activate immediately. No new data sources, no data science team, no SQL required.

Contact a Tealium representative for more details, or book a demo.

To keep up with the latest company news, visit Tealium's Newsroom.

About Tealium

Tealium delivers trusted data for AI at enterprise scale through its leading customer data orchestration platform. As the foundational data layer, Tealium powers a hybrid customer data platform (CDP) designed for composable architectures and real-time activation, including real-time data collection, a customer context API, custom enrichment and orchestration, and warehouse-native cloud activation. Its integration ecosystem connects with leading data clouds and technology providers, with more than 1,300 pre-built integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium. For more information, visit www.tealium.com.

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San Diego | June 22, 2026  — Tealium today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a One to Watch in The Modern Marketing Data Stack: Governing the Agentic Enterprise, in the Activation & Delivery Category. 

Tealium works with Snowflake’s AI Data Cloud to help joint customers unify data activation and analytics in a single governed environment, turning trusted customer data into real-time, personalized engagement at scale.

“Modern marketing runs on trusted data, strong governance, and the ability to move from insight to action without friction,” said Denise Persson, CMO at Snowflake. “Tealium’s work with Snowflake helps joint customers bring audience creation and activation closer to their data, giving marketing and data teams a more efficient way to operationalize AI-driven insights and deliver more timely, relevant customer engagement. As brands modernize their martech stacks for the agentic era, this kind of ecosystem innovation is what helps turn data into action.” 

Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate – from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.

Tealium serves as the orchestration layer for real-time data collection, audience management, activation, and customer engagement. Together, Tealium and Snowflake enable enterprises to build audiences once in Snowflake and activate trusted customer data on a scheduled basis, through event-based triggers, or in real time.

The integration helps teams transform raw event streams into AI-ready structured tables without exporting data outside of Snowflake. Organizations can also operationalize AI use cases by invoking their own models through Tealium and Snowflake Cortex to power intelligent customer interactions and decisioning.

Tealium also recently launched Audience Discovery for Snowflake, a native application now available in the Snowflake Marketplace. The application allows enterprises to define and manage audiences directly from Snowflake data without moving data outside of their Snowflake environment. Running entirely within the customer’s Snowflake account, Audience Discovery creates audience tables and corresponding views for activation workflows. Audience data refreshes automatically on a configurable schedule, while Tealium securely reads from those views through a Snowflake data source to activate customer records across downstream channels and systems. 

Learn more about the breadth of capabilities with Snowflake and Tealium.

Learn more about The Modern Marketing Data Stack here.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium 

Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a modern customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. Its turnkey integration ecosystem connects seamlessly with leading data clouds and technology providers, including more than 1,300 prebuilt integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium to deliver their customer data strategies. For more information, visit www.tealium.com. 

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San Diego | June 9, 2026 — Tealium, the leading customer data orchestration platform, today announced the launch of Tealium Context API, an expansion of Tealium Moments API. Built for brands to capitalize on their investments in modern enterprise data architectures, Tealium Context API now adds a flexible and governed context layer to historical warehouse data. 

AI agents require rich customer context the moment they act, with minimal latency and without forcing organizations to rip and replace their existing technology stack. To solve this, Tealium Context API delivers three distinct capabilities: activating real-time behavioral profiles from the CDP; orchestrating warehouse data as live signals; or to serve as a real-time context API for agentic applications. 

Available with a managed Model Context Protocol (MCP) server, the solution integrates seamlessly with modern agentic workflows, allowing AI models to securely query the exact customer context they need in milliseconds.

“Enterprises have invested heavily in their data clouds to build the ultimate view of their customers, but that intelligence too often stays locked away,” said Mike Anderson, CTO at Tealium. “With Tealium Context API, we are giving the data cloud its own low-latency context layer and an immediate connection to AI via managed MCP servers. Whether an enterprise is combining live profiles with reverse-ETL, or running a pure, warehouse-native motion with zero live behavioral data, Tealium keeps the data cloud as the absolute source of truth while putting rich customer context in front of any AI model, exactly when it’s needed.”

Tealium Context API represents a powerful expansion of the Tealium's Moments API solution, which already fuels enterprise stacks with rapid customer insights. The first-page and in-session personalization experiences that Tealium Moments API has powered for years will continue to run seamlessly on the Tealium Context API. 

Using Tealium Context API for AI agents and agentic workflows:

• Agentic AI front door: Operating with a managed MCP server, Tealium Context API connects directly to agent frameworks. It returns live profile state, audience details, and consent, so customer-facing agents reason from complete, current context instead of a generic system prompt.
• Service and contact center assist: The moment a conversation starts, Tealium Context API surfaces recent orders, intent, loyalty status, and warehouse-modeled audiences in one call without separate lookups across disconnected systems.
• Next best action and decisioning: Tealium Context API combines current profile state with warehouse-backed audiences and model outputs, allowing decisioning engines to pick the next best action based on real-time data, historical warehouse data, and what the model just scored.

Using Tealium Context API for personalization and real-time experiences:

• Warehouse-native personalization: Context API activates audiences modeled in any data cloud through the same real-time endpoint, paired with Tealium Cloud Activations, requiring no data copying or custom microservices.
• Messaging continuity across mediums: A composable capability that ensures critical marketing offers are never lost. By storing targeted promotional data, the system automatically surfaces relevant campaigns when a customer directly engages via web, mobile, or the contact center, even if they bypassed the initial touchpoint.
• First-page and in-session personalization: Returns the audiences, badges, and attributes that drive hero modules, offers, and onboarding in real time.
• AI-powered product discovery: Tealium Context API feeds recommendation models with real-time signals and serves the personalized result while the shopper is still on the page.

With Tealium Context API, enterprises no longer have to choose between the depth of their data cloud and the speed of their customer experiences. They can maintain a single, model-neutral interface that brings their best data to life in real time.

Tealium Context API solution is now available globally. Learn more. 

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium 

Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a hybrid customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. Its turnkey integration ecosystem connects seamlessly with leading data clouds and technology providers, including more than 1,300 prebuilt integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium to deliver their customer data strategies. For more information, visit www.tealium.com. 

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San Diego | May 14, 2026 – Tealium today announced it has launched Tealium Audience Discovery for Snowflake. The solution, a Snowflake Native App, enables joint customers to build, govern, and activate audiences directly within their Snowflake environment – eliminating data movement and accelerating time to insight.

Now, data teams can ensure more accurate, ready-to-activate audiences, so they can get their campaigns in front of customers quickly, without losing control over the underlying data or ripping or replacing their stack. 

“The data cloud is the brain of your customer operations; Tealium is the nervous system,” said Mike Anderson, CTO and Co-Founder of Tealium. “One of the most critical challenges for modern organizations in today’s AI era is turning intelligence into action in the moments that matter. Unlike standard reverse-ETL vendors that stop at simply loading an audience into a destination after the fact, Tealium’s customer data orchestration platform supercharges the entire data lifecycle. By fueling Snowflake with high-quality data collection, we enable the best of all worlds: fueling the customer data warehouse with the best data available, in-the-moment orchestration for real-time customer experiences, and efficient batch delivery via reverse-ETL leveraging the customer data warehouse.”

Tealium and Snowflake, the AI Data Cloud company, are working together to help joint customers unify data activation and analytics in a single governed environment. By combining Snowflake’s secure, scalable platform with Tealium’s real-time orchestration capabilities, organizations can move from insight to action faster and deliver more personalized customer engagement at scale.

“Using applications natively in Snowflake can be transformative for organizations looking to activate their data in real time,” said Luke Ambrosetti, Industry Principal, AI Solutions – Marketing, Snowflake. “With Tealium’s Audience Discovery for Snowflake, customers gain greater flexibility to create, manage, and operationalize audiences directly within their Snowflake environment, while maintaining their security and governance controls.”

Historically, teams have been dependent on lengthy processes to extract and format data for campaigns, which can take days or weeks. Tealium Audience Discovery for Snowflake provides a self-service environment for all teams, all while maintaining robust governance controls. 

Additional solution benefits include:

• Three Flexible Creation Paths: Empower every team member to build audiences using natural language via Snowflake Cortex; an intuitive point-and-click interface for marketers; or an AI-assisted SQL editor for complex data analysis.
• Built-In Precision & Validation: Before launching, teams can validate audiences using live histograms, dataset previews, and refresh history to ensure the “size and shape” of the data matches campaign goals.
• Dual Activation Modes: Users can choose the best path for their use case within a single platform. Use reverse-ETL for scheduled batch updates or real-time orchestration when immediate customer engagement is required.
• Zero-Copy Governance: Because the app runs natively in Snowflake, data remains in place, allowing organizations to maintain control using Snowflake’s native security, roles, and audit capabilities.

As a Snowflake Native App, Tealium Audience Discovery runs directly within the customer’s Snowflake account, allowing organizations to bring activation closer to their data. By eliminating the need for data movement or duplication, teams can reduce operational overhead, improve data accuracy, and accelerate time to value.The Tealium Audience Discovery for Snowflake app will be available globally on the Snowflake Marketplace in Q2. 

Snowflake Marketplace helps companies expand what’s possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers’ data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here.

The Snowflake Native App Framework enables developers to build applications using Snowflake’s core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer’s Snowflake account. To learn more about the Snowflake Native App Framework and how to become a Snowflake partner, click here.

Learn more about the Tealium Audience Discovery for Snowflake Native App.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium

Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a hybrid customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. Its turnkey integration ecosystem connects seamlessly with leading data clouds and technology providers, including more than 1,300 prebuilt integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium to deliver their customer data strategies. For more information, visit www.tealium.com.

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San Diego | May 7, 2026 — Tealium, the leading customer data orchestration platform, announced a new suite of integration capabilities and in-platform AI features following record-breaking attendance at its annual Digital Velocity conferences in New York City and London.

Every AI system, model, and customer experience is only as powerful as the data fueling it. Yet, most enterprises today suffer from fragmented and disconnected signals that arrive too late to influence the customer journey. As the industry shifts from experimental AI to production, the primary bottleneck is no longer the model itself, but the ability to feed models with high-fidelity, real-time context, and act on their outputs instantly. 

“AI is only as powerful as the data that feeds it,” said Jeff Lunsford, CEO of Tealium. “With our new AI Partner Ecosystem and in-platform capabilities, we are closing the gap between model inference and customer action. By delivering real-time, consented context directly to AI models, we empower enterprises to turn live signals into in-the-moment experiences, without compromising on data governance.”

Tealium offers both in-platform AI features and an AI Partner Ecosystem, a dynamic network of pre-built connectors with industry-leading AI service providers. This includes recently launched, bi-directional connectors for OpenAI and Amazon Bedrock, allowing teams to route live data to foundation models and instantly return structured intelligence back to Tealium for immediate activation.  

The AI Partner Ecosystem also reaches beyond these foundational models into the agentic stack itself, adding Pinecone for vector retrieval and LangChain for agent orchestration, so teams can ground RAG pipelines and LLM agents in real-time, consented customer context.

Because Tealium’s platform embraces both composable and real-time capabilities, enterprises no longer have to choose between speed and control. Organizations can maintain their existing technology stack with rigorous data governance, all while activating AI precisely when the moment matters most. Tealium’s new feature releases include:

• Tealium Mobile SDK & Edge AI: A high-performance native SDK that streamlines “implement once, activate everywhere” instrumentation. It sends real-time data to Tealium and third-party tools while enabling consent-aware, on-device transformations and edge AI inference, without requiring constant app store releases.
• Expansive AI Decisioning: Tealium’s AI ecosystem supports both real-time AI decisioning and Invoke Your Own Model (IYOM) flexibility. Tealium can run decisioning on live event streams to generate instant insight, such as churn scores and product affinities, and feed those outputs directly into customer profiles and activation flows for immediate, personalized engagement. With IYOM, organizations can also trigger their own models in their own data cloud or AI environment and activate the results in real time across channels.
  
• Configuration Agent: This new MCP-powered agent bridges the gap between business strategy and technical execution by allowing teams to configure Tealium directly from AI tools like Claude, Gemini, and OpenAI, transforming natural language prompts into live activations while maintaining strict human-in-the-loop oversight for all final deployments.
• AI Recommended Audiences: Uses real-time, unified customer data to automatically surface high-value segments and “next best action” suggestions that can be activated with one click, without complex SQL or black-box uncertainty.

Learn more about Tealium for AI.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium

Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a hybrid customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. Its turnkey integration ecosystem connects seamlessly with leading data clouds and technology providers, including more than 1,300 prebuilt integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium to deliver their customer data strategies. For more information, visit www.tealium.com.

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San Diego | April 14, 2026 — Tealium today announced the launch of its new AI Partner Ecosystem, a network of pre-built connectors that enable enterprises to activate AI models instantly with enriched, labeled, and contextual data starting at the point of collection in a continuous feedback loop. 

As organizations move from AI experimentation to production, the challenge is no longer building models, but operationalizing them. Most AI systems still operate on delayed, fragmented data and disconnected activation layers, limiting their ability to drive real business outcomes when it matters the most. 

Tealium’s AI Partner Ecosystem addresses this gap by unifying real-time context, orchestration, and model activation into a closed-loop system, where live, consented customer signals are collected, enriched, and streamed to any AI model, then instantly turned into in-the-moment experiences. Teams can invoke their own or partner-hosted models and act on outcomes in real time, without breaking the flow of the customer interaction.

“AI is only as powerful as the data it acts on, and most enterprises are still constrained by delayed data and closed ecosystems,” said Mike Anderson, CTO and Co-Founder of Tealium. “Tealium was the first to pioneer a vendor-neutral approach to data orchestration, which is even more relevant today, giving teams the freedom to use any model, in any stack, and act on data in real time. By unifying context, orchestration, and activation into a closed loop, Tealium turns live customer signals into immediate action, powering faster decisions, better experiences, and no missed moments.”

The AI Partner Ecosystem builds on Tealium’s existing partner network of more than 1,300 turnkey integrations, and offers capabilities with the industry’s leading AI service providers. Through this network, teams can now: 

• Activate the real-time AI loop: Capture live customer data, enrich it with context, send it to models, and activate the result within milliseconds.
• Combine context + orchestration + activation in one system: Eliminate disconnected pipelines by unifying data collection, model invocation, and downstream execution.
• Work across any model or AI stack: Invoke and orchestrate models across any AI service provider with a vendor-neutral approach.
• Activate outcomes instantly: Operationalize model outputs like scores, recommendations and next-best actions across channels before the moment passes.
• Embed governance directly into the loop: Apply consent, policy enforcement and data controls across the full AI data supply chain in real time.
• Operate within existing architectures: Leverage composable patterns across data clouds without duplicating data.
• Transform raw data into AI-ready context: Apply real-time contextual labeling to capture intent, identity, and behavioral signals so models operate on meaningful, trusted inputs.

Tealium’s product roadmap reflects its continued investment in AI and mobile innovation. Recent releases include AI-powered contact center integrations and full instrumentation of LLM-driven experiences via ChatGPT Apps. With the rise of Agentic Commerce Protocol (ACP), Tealium also enables privacy-first, real-time data collection from AI surfaces like Google Gemini and ChatGPT, unifying these interactions with broader customer data for analytics, governance, and activation.

Tealium’s AI Ecosystem is available globally, with ongoing expansion throughout the year. Learn more about the Tealium for AI solutions or book a demo.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium

Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a hybrid customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. Its turnkey integration ecosystem connects seamlessly with leading data clouds and technology providers, including more than 1,300 prebuilt integrations and a growing AI Partner Ecosystem. By delivering real-time, contextual, enriched, and consented data, Tealium helps enterprises accelerate AI performance, improve operational efficiency, and power customer experiences in the moments that matter. More than 850 global businesses trust Tealium to deliver their customer data strategies. For more information, visit www.tealium.com.

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As governments across the region strengthen regulatory oversight around data collection, consent and cross-border data transfers, organisations are under increasing pressure to demonstrate responsible data practices while continuing to innovate. The AWS Singapore Region will enable Telium to support organisations in meeting local data compliance requirements, including Singapore’s Personal Data Protection Act (PDPA) and emerging data-protection frameworks across ASEAN markets. It also delivers low latency and real-time performance for AI-powered customer engagement and analytics.

“Trust is the currency of the AI era,” said Jeff Lunsford, CEO of Tealium. “As organisations across APAC accelerate their use of AI, they need absolute confidence in the data powering those decisions. Launching on the AWS Singapore Region enables customers to better govern, control and activate their data locally — helping them meet regulatory obligations while still moving quickly with AI and digital innovation.”

Tealium’s instance on the AWS Singapore Region leverages regional cloud capabilities to deliver performance at scale. By building Tealium’s real-time data orchestration platform on AWS, organisations can securely collect, contextualize, transform, and activate customer data within the region without compromising on speed, flexibility, or compliance. 

This approach enables businesses to run AI models, analytics workloads and customer engagement platforms on AWS using trusted, locally governed data streams powered by Tealium, helping them move from experimentation to production-ready AI initiatives.

“In today's AI-driven economy, data and innovation are fundamental requirements for building a robust digital environment,” said Peter Murray, APJ head of GTM. “With Tealium now live on the AWS Singapore Region, customers in the region have more choice in how they innovate with data and adopt agentic solutions, while meeting stringent data residency requirements.” 

Tealium, a member of the AWS Partner Network, holds multiple AWS certifications, including the GenAI Competency and Financial Services Technology Competency, earned through demonstrated expertise in delivering secure and scalable data solutions.

Tealium is accelerating growth in the APAC region, supporting customers across industries including retail, financial services, travel, healthcare and higher education, helping organisations navigate rapid digital change and increasingly complex regulatory environments.

The Tealium instance on the AWS Singapore Region is available immediately and supports Tealium’s full suite of customer data capabilities.

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

The post Tealium Launches on AWS Singapore Region, Expands APAC Footprint to Support Trusted, AI-Ready Data appeared first on Tealium.

Tealium helps enterprises operationalize privacy and compliance through real-time consent management, purpose-based data controls, and granular governance policies that ensure customer data is used only in ways aligned with individual preferences and organizational requirements. Built-in capabilities for consent capture, preference orchestration, and comprehensive auditability establish a transparent chain of custody for data, supporting regulatory frameworks including GDPR, CCPA/CPRA, and evolving global privacy mandates.

By combining a privacy-by-design architecture with enterprise-grade consent and governance solutions, Tealium enables organizations to transform customer data into a trusted strategic asset — empowering innovation and AI-driven experiences while maintaining security, regulatory compliance, and consumer trust.

According to a recent review, “Tealium centralizes customer data across sources and makes it immediately actionable. It gives us a clean, unified view of customer behavior while still allowing flexibility in how data is activated across marketing, analytics, and downstream tools. The governance and data-layer approach also stands out – it helps maintain data quality and consistency without slowing teams down, which is critical as data volume and use cases scale.”

About G2’s Best Software Awards

G2’s 2026 Best Software Awards feature dozens of award lists, ranking software vendors and products using G2’s proprietary algorithm. The results are based on G2’s verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least 10 approved reviews during the 2025 calendar year. Scores reflect only data from reviews submitted during this evaluation period. 

As the world’s largest and most trusted software marketplace, G2 reaches over 100 million buyers annually. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.  ​​

The recognition in G2’s 2026 Best Software Awards validates Tealium’s commitment to protecting customer data with rigorous privacy practices, transparent controls, and secure, responsible use of data across every product and partnership.

Check out Tealium’s reviews on G2.

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

About G2

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LONDON & PARIS | Feb. 27, 2026 -- Tealium today announced a new integration with Diabolocom, enabling brands to power intelligent, personalised customer interactions across voice and digital contact channels using trusted, real‑time customer data from Tealium’s Customer Data Platform (CDP) and Diabolocom’s AI‑enhanced cloud contact center platform.

This integration combines Tealium’s industry‑leading real‑time data collection, identity resolution, and profile orchestration with Diabolocom’s award-winning AI-first cloud‑based contact center as a service (CCaaS), empowering organisations to deliver a seamless, context‑rich experience at every moment of engagement.

With this new bi‑directional data flow, the moment a customer engages with a brand, whether by call, SMS, email or chat, agents powered by Diabolocom can access a comprehensive and real‑time context of the customer. This includes in-moment signals letting brands boost resolution times, improve satisfaction and strengthen loyalty.

“As customer expectations continue to accelerate, context is the currency of engagement” said Nick Martin, General Manager, EMEA at Tealium. “Our integration with Diabolocom helps brands transform service into a proactive advantage, empowering agents with on-the-fly context and enabling AI‑driven recommendations that create more personalised, effective conversations.”

Frédéric Durand, CEO and Founder of Diabolocom, added, "As customer expectations rise, organisations need AI that is practical, secure, and built for real-world operations. By partnering with Tealium, we enable brands to activate trusted, real-time customer context inside every conversation, aligning AI, agents, and orchestration to deliver seamless, personalised experiences at scale without compromising control or compliance."

Key capabilities of the Tealium + Diabolocom integration include:

• Real-time Intelligent Routing & First-Contact Resolution: Boosts first-contact resolution rates by leveraging real-time customer context and activating AI models to predict intent and value, instantly routing inquiries to the most suitable agent or chatbot. Agents receive actionable, AI-powered insights for faster, more relevant responses.
• Proactive Engagement & Self-Service Deflection: Increases self-service deflection and reduces inbound contact volume by proactively identifying high-value or high-intent customers using AI-driven predictions. Activates AI to offer tailored self-service options and contextual engagement before contact, deflecting routine inquiries and prioritising high-impact interactions.
• Post‑call orchestration: Send Diabolocom outcomes to Tealium to update profiles and trigger next best actions with omnichannel consistency: personalised follow-ups, retention campaigns, ad suppression closing the loop between contact center and other activation channels.

“The shift is happening now: The contact centre is evolving from a traditionally cost-focused function into a valuable, monetisable growth engine," added Simon Taylor, Principal Product Specialist, AI & Contact Centre, at Tealium. "This transformation is driven by real-time AI and robust customer data. Organisations failing to embrace this leap face the risk of falling behind their competitors.”

By identifying the exact moment customers struggled with complex applications and routing them to agents equipped with context, a global telecom company achieved a 58% increase in sales call conversions. Another financial services leader used real-time propensity scoring to achieve a 2x increase in contactability and 12% annual sales growth.

Availability

The integration is available immediately. Customers can work with their Tealium representative to plan pilots and production deployments aligned to their existing AI and data warehouse investments.

For more information about the Tealium + Diabolocom integration and how it can transform customer engagement, visit tealium.com/partner/diabolocom.

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

About Diabolocom

Diabolocom is the leading European provider of AI-first cloud-based contact center (CCaaS) and customer experience (CX) solutions that help organisations deliver seamless, personalised customer experiences at scale. The platform combines proprietary AI technology, native telecom infrastructure, and deep CRM integrations to automate tasks, elevate data quality, and empower agents across all touchpoints.

Trusted by 400+ clients and deployed in 60+ countries, Diabolocom bridges the agility of SaaS innovation with carrier-grade voice performance. With offices worldwide and more than two decades of experience, the company advances customer loyalty and growth through sovereign, intelligent, and scalable communication technology. For more information, visit www.diabolocom.com

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