---
title: "2024 State of the CDP"
id: "65959"
type: "resource"
slug: "2024-state-of-the-cdp"
published_at: "2024-01-08T18:06:33+00:00"
modified_at: "2024-01-08T20:11:58+00:00"
url: "https://tealium.com/resource/whitepaper/2024-state-of-the-cdp/"
markdown_url: "https://tealium.com/resource/whitepaper/2024-state-of-the-cdp.md"
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "AI and Machine Learning"
---

Whitepaper

# 2024 State of the CDP

## Unlocking the transformative power of AI and real-time data for CX

Pick up a Truman and move him around.Pause wandering

#### The 2024 State of The CDP offers a comprehensive overview of the evolving landscape and trends shaping the Customer Data Platform industry. This fifth edition provides a valuable resource for businesses seeking to enhance their data-driven strategies, understand market forces, and maximize the potential of their customer relationships. Download your copy of the 2024 State of the CDP and discover key trends around AI, Real-time data, Data Privacy, Efficiency, and notable key findings, including: - 91% of CDP users believe that their CDP is integral in creating relevant customer experiences through real-time customer data. - 79% of Companies Achieve ROI Within Just 12 Months of CDP Adoption. - 90% of CDP Adopters Declare Their CDP as Critical for Delivering Trusted Experiences to Customers! - 91% of Companies with CDP feel the CDP is critical in having the right data available for AI projects.

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---

# 2024 State of the CDP

## Unlocking the Transformative Power of AI and Real-Time Data for CX

### Introduction

Customer Data Platforms (CDPs) are crucial in shaping how businesses engage with their audiences. As demand for real-time data and insights surges, CDPs have become key to ensuring privacy compliance. In this fifth edition, over 1,200 professionals from various industries were surveyed to explore CDP usage.

### Key Findings

- 90% of CDP users are satisfied with their investment.
- 65% increased spending on first-party data strategies in 2023.
- 84% state CDPs allow real-time data utilization for decision-making.
- 91% believe CDPs are critical for AI/ML projects.

### Chapter 1: CDP Selection, Adoption, and Usage

#### CDP Responsibility

- IT holds primary responsibility for CDPs in 62% of organizations.
- Collaboration across departments remains vital for effective use.

#### Team Size

- 51% of organizations have more than ten employees on their CDP team.
- Teams tend to grow with increased CDP usage maturity.

#### Selection Criteria

- Key factors: ease of use, customer service, real-time data needs.

### Chapter 2: Data Sources, Utilization, and Investment

#### Top Data Sources

- First-party data, identity data, customer service data, transactional data, and third-party data are widely used.
- 27% leverage more than ten data sources, increasing to 34% with experienced CDPs.

#### Importance of Real-Time Data

- 80% of adopters find real-time data crucial for business objectives.
- Satisfaction with the ability to create relevant experiences is higher among CDP users.

### Chapter 3: CDP Success Metrics and Satisfaction

#### Measuring Success

- Data quality and customer experience are top metrics for success evaluation.
- 79% see ROI within 12 months; quick ROI realization is common.

#### Satisfaction Levels

- Companies show increased satisfaction, appreciating CDP assistance with privacy compliance and data management.

### Chapter 4: Adapting to Change and Market Forces

#### Privacy Regulations

- 91% of CDP users feel confident in meeting current privacy regulations.

#### Preparing for Third-Party Cookie Deprecation

- 85% of CDP users feel prepared for the changes, compared to 62% without CDPs.

#### AI Adoption

- 87% of CDP-enabled companies have adopted AI technologies, focusing on chatbots, virtual assistants, and predictive analytics.

### Conclusion

Companies are keenly aware of the transformative benefits of CDPs, particularly around data privacy, AI integration, and delivering personalized customer experiences. As businesses adapt to changing market forces, the role of CDPs in providing real-time data and supporting future business resilience is critical.

For further details and insights, visit [tealium.com](https://tealium.com).