---
title: "Acxiom Real Identity rTag"
id: "49280"
type: "integrations"
slug: "acxiom-rtag"
published_at: "2022-02-10T23:12:15+00:00"
modified_at: "2022-09-01T20:59:22+00:00"
url: "https://tealium.com/integrations/acxiom-rtag/"
markdown_url: "https://tealium.com/integrations/acxiom-rtag.md"
excerpt: "Acxiom's Real Identity™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. Tealium allows you to easily implement and..."
taxonomy_integration_categories:
  - "Analytics"
  - "Identity"
taxonomy_integration_devices:
  - "Web Browser"
taxonomy_integration_types:
  - "Device-Based Delivery"
---

Identity

Analytics

# Acxiom Real Identity rTag

## Join a live demonstration of Tealium's native support for Acxiom Real Identity rTag to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Acxiom's Real Identity™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. Tealium allows you to easily implement and manage the Acxiom Real Identity™ rTag through Tealium iQ.

## Supported Integration Types

### Acxiom Real Identity rTag can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Acxiom Real Identity rTag can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

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