---
title: "Brand Assets"
id: "12310"
type: "page"
slug: "brand-assets"
published_at: "2016-03-01T21:55:05+00:00"
modified_at: "2026-03-27T17:09:21+00:00"
url: "https://tealium.com/company/brand-assets/"
markdown_url: "https://tealium.com/company/brand-assets.md"
excerpt: "[mk_page_section bg_color=\"#000000\" sidebar=\"press-releases-sidebar\"][vc_column][vc_row_inner][vc_column_inner css=\".vc_custom_1636659022569{padding-top: 40px !important;}\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"32\" font_weight=\"600\" font_family=\"none\"]BRAND ASSETS[/mk_fancy_title][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][vc_row css=\".vc_custom_1456875638473{margin-top: 40px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\"][vc_column][vc_row_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1636409513707{margin-bottom: 0px !important;}\"] Using the Tealium Brand As a valued Tealium partner, we want..."
---

# Brand Assets

01## Logo

The Tealium logo represents our master brand. Never alter the logo. Only use it in Midnight, White, or Teal. If using the Teal version, always pair it with a high-contrast background to meet ADA compliance.

Teal — Light Background

White — Dark Background

Midnight — Light Background

The identity symbol (dot cluster) may be used alone in small assets, after first Tealium mention, or as an accent element — never on a cover without the full logo present.

Print Logos  
[Download](https://tealium.com/download/tealium-logos-print/)

Print Icons  
[Download](https://tealium.com/download/tealium-icons-print/)

Web Logos  
[Download](https://tealium.com/download/tealium-logos-digital/)

Web Icons  
[Download](https://tealium.com/download/tealium-icons-digital/)

### Screenshots

Download current screenshots for blog posts, press releases, or stories featuring Tealium. Product shots can be shown stand-alone or as a background and should not reveal any proprietary information.

[All Screenshots — Download (zip)](https://tealium.com/assets/brand/tealium_screenshots.zip)

02## Color Palette

Use contrasting color combinations for readability. All combinations are ADA compliant. Gradients use two colors max and are limited to backgrounds or standalone design elements.

### Primary Colors

Teal

#68D8D5

RGB 104, 216, 213 · CMYK 61, 0, 25, 0

Deep Teal

#006D80

RGB 0, 109, 128 · CMYK 98, 42, 40, 10

Midnight

#051838

RGB 5, 24, 56 · CMYK 99, 86, 44, 58

### Accent Colors

Mint

#B0E2E2

Lime

#B2F94B

Strategic accent only — not for backgrounds

### Canvas Colors

Canvas

#EDF1F4

Stone

#BFBFBF

White

#FFFFFF

### Approved Gradients

Deep Teal & Midnight

Teal & Midnight

03## Typography

Primary Font

Montserrat

AaBbCcDd EeFfGg 1234 !?@#

Thin* · Extra Light* · Light · Regular · Medium · Semi Bold · Bold

* Thin & Extra Light permitted at 18px or larger only.

System Fallback

Open Sans

AaBbCcDd EeFfGg 1234 !?@#

Regular · Bold

04## Imagery

Use photography as a subtle background or storytelling element. Midnight and Deep Teal overlays are approved.

Choose photos that are

- Inclusive and authentic
- Immersive and engaging
- Balanced and soft in color
- Soft lighting, natural poses
- Not staring directly at camera

Avoid photos that are

- Staged or cliché in composition
- Overly literal to the message
- Direct camera stares
- Harsh or dramatic lighting
- Overcrowded or chaotic

05## Legal Usage

These graphics are proprietary and protected under intellectual property laws. Use them only in accordance with these guidelines.

✓### Permitted

- Use logo on approved color fields or photography
- Maximize clear space around the logo
- Use only Midnight, White, or Teal logo variants
- Reference Tealium in editorial and partner contexts

✕### Not Permitted

- Implying Tealium endorsement of your product or service
- Using the logo as part of your own brand name
- Altering or combining graphics without written consent
- Using ® before trademark registration is finalized

Questions or requests?

Reach out to Natalie Passarelli for brand guidance and approvals.

[Contact Brand Team](mailto:corpcomms@tealium.com)

### Submitted! Thank you!