---
title: "The CDP RFP Template"
id: "48353"
type: "page"
slug: "cdp-rfp-template"
published_at: "2021-10-22T21:08:03+00:00"
modified_at: "2025-09-23T22:33:36+00:00"
url: "https://tealium.com/cdp-rfp-template/"
markdown_url: "https://tealium.com/cdp-rfp-template.md"
---

# How to Choose the Right CDP

## Fast track your CDP evaluation process! Use our CDP RFP Template and buyer’s guide to help you make the right decision for your business.

[Get Started](#get-started)

## Nailing Your CDP RFP

### Our customizable RFP Template (.xls) and buyers guide contains pre-built questions to help you understand:

### A vendor's history, financial standing, and potential for growth

A CDP is an investment in the long-term success of your business's customer engagement strategy.   
  
 You'll find questions in the RFP template that will help you evaluate if a vendor is well equipped to not only meet your goals now but also become a partner for the road ahead.

### Detailed capabilities of your chosen vendors

After you've had a chance to understand your potential partnership with a vendor, it's now time to answer questions about what a CDP can (or can't) do.   
  
 In the template you'll be able to get over 100 pre-built questions to help understand capabilities across data collection, identity resolution, integrations, data access, customer profiling and more.

### Pricing, support, and globality of your chosen vendors

Last but not least, you'll want to ask a few questions about how the vendor plans to support your relationship going forward.   
  
 Is there global support? Is training provided? How are implementation and success plans built? We've got all of those questions covered in our guide!

##### Key Resource

### RFP Primer Template (XLS)

#### Our comprehensive RFP template will help your organization understand how a new solution will align with your processes, evaluate vendors, prioritize capabilities and get you started with over 100 key questions you should be asking.

[Get the Template](https://tealium.com/download/rfp-primer-2025/)

##### Key Resource

### How to Get Buy-in for a Customer Data Platform (CDP)

#### Each team in your organization could have different ideas about what a CDP is and what it can do, so it’s important for the cross-functional stakeholder or team responsible for it to have a single, clear vision (with executive sponsorship) that will move the purchase process and implementation forward. Read this eBook to unlock access to proven tips for buying a CDP.

[Download the guide](https://tealium.com/resource/whitepaper/key-steps-to-successfully-buying-a-customer-data-platform-cdp/)

## More Resources

Resources

[Guide Joy of Data - CDP Recipes for Success Learn More](/resource/whitepaper/the-joy-of-data-cookbook/)
[Webinar Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team Learn More](/video/getting-buy-in-on-your-cdp/)
[Customer Story Tips on Getting Started with a CDP with Bluestem Brands Learn More](/video/tips-on-getting-started-with-a-cdp/)

## We’re Here to Help

#### Ready to start evaluating customer data platforms? We're here to help you get started!

## The 2024 State of the CDP Report

#### See how customer data platforms (CDPs) are helping marketers adapt to key challenges in 2023.

[Get the Report](/resource/whitepaper/2024-state-of-the-cdp/)

### Submitted! Thank you!