--- title: "CDP Starter Kit for Financial Services" id: "51415" type: "resource" slug: "cdp-starter-kit-for-financial-services" published_at: "2022-02-25T21:55:03+00:00" modified_at: "2025-10-20T20:39:28+00:00" url: "https://tealium.com/resource/whitepaper/cdp-starter-kit-for-financial-services/" markdown_url: "https://tealium.com/resource/whitepaper/cdp-starter-kit-for-financial-services.md" excerpt: "[mk_page_section bg_color=\"#11cefe\" bg_stretch=\"true\" enable_3d=\"true\" bg_gradient=\"horizontal\" video_color_mask=\"#15baff\" gr_end=\"#3de7ec\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title color=\"#ffffff\" size=\"39\" line_height=\"73\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]The CDP Starter Kit for Financial Services[/mk_fancy_title][vc_empty_space height=\"23px\"][mk_fancy_title color=\"#ffffff\" size=\"32\" line_height=\"70\" font_weight=\"500\" font_family=\"none\"]Everything you need to successfully..." taxonomy_resource_type: - "Whitepaper" taxonomy_product: - "AudienceStream Customer Data Platform™" taxonomy_topic: - "Data Privacy Governance" taxonomy_vertical: - "B2B" - "Digital Services" - "Entertainment" - "Financial" - "Healthcare" - "Hospitality" - "Media" - "Retail" - "Sports" - "Travel" --- Whitepaper # The CDP Starter Kit for Financial Services ## A complete guide to successfully planning and implementing your Customer Data Platform Pick up a Truman and move him around.Pause wandering #### As AI rapidly accelerates across the financial services sector, firms are under mounting pressure to modernize their data strategies and deliver truly customer-centric experiences. The good news is, you already have the customer data you need to succeed. Now it’s time to put it to work with the right technology and strategy. **CDP Starter Kit for Financial Services** to discover how to plan, evaluate, and build a comprehensive strategy around buying and implementing a Customer Data Platform. **In the CDP Starter Kit for Financial Services you will find:** - A checklist with key considerations for launching a CDP. - Tips for buying a CDP, from building a business case to aligning your organization. - A "Crawl, Walk, Run" model to guide your data maturity journey. - AI-driven use cases, including churn prediction and next-best-action. - How Santander and other financial leaders drive better business outcomes with a single customer view. ## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ### Submitted! Thank you! --- # CDP Starter Kit for Financial Services Everything you need to successfully plan, evaluate, and implement your CDP. ## State of the Industry As AI rapidly accelerates across all sectors, financial services firms are under mounting pressure to modernize their data and technology strategies. Integrating AI capabilities is essential to secure a competitive and customer-centric future. Utilize your existing customer data effectively with the right technology and strategy. ## The CDP of the Future Ten of the twenty largest banks use Tealium’s CDP, now central to martech stacks. CDPs unify data and enable real-time, consented, AI-ready experiences. They enhance acquisition, retention, analytics, personalization, and compliance. ### Key Features of CDPs: 1. **Flexibility**: Integrate easily with current and future tools. 2. **Data Privacy**: Ensure compliance with data encryption and consent management. 3. **AI-Ready Data**: Support scalable governance and compliance. 4. **Trusted Partnership**: Select a partner committed to your success. ## The Tealium Platform Tealium orchestrates data collection and unification from sources like web, mobile, and IoT, enabling real-time profiles adaptable across any technology stack. It empowers real-time AI, ensuring consent compliance and data governance. ## Modern Data Foundation Tealium provides a client-server data enrichment and streaming platform, centralizing data for CRM, advertising, AI, and more, with strong governance and audit features. ## Checklist: Considerations as You Look to Launch a CDP 1. **The Basics**: - Identify business problems and use cases. - Utilize multiple channels for marketing. - Address data governance challenges. - Deliver real-time customer experiences. 2. **Customer Journey**: - Optimize multi-channel experiences. - Achieve personalization at scale. 3. **The Team**: - Identify strategic owners across departments. - Set up cross-functional teams. 4. **The Data Culture**: - Leverage data for strategic goals and compliance. ## Benefits of a CDP - **Grow Share of Wallet**: Understand customer journeys to market relevant services at the right time. - **Eliminate Data Silos**: Access integrated customer data across departments. - **Ensure Data Trust**: Establish a privacy-centric data foundation. - **Deliver Connected Experiences**: Unify customer data for personalization. ## Tips for Buying a CDP - **Problem Identification**: Address gaps like fragmented systems and poor data quality. - **Data Readiness**: Unify customer profiles and prioritize data governance. - **Real-Time Activation & AI**: Trigger personalized experiences using AI-driven models. - **Cloud Architecture**: Ensure seamless integration and compliance with cloud environments. - **RFP Process**: Align vendor capabilities with business needs for a smarter selection. ## Building a Business Case ### For Marketing Teams: - Focus on hyper-personalization and engagement. - Emphasize the impact on acquisition, loyalty, and conversion. ### For IT Teams: - Highlight data standardization and operational efficiency. - Demonstrate improvements in governance and integration. ### For Finance Teams: - Showcase CDP contributions to revenue growth and cost efficiency. ### For Technology & AI Teams: - Position the CDP as an enablement layer improving governance and interoperability. ## A Crawl, Walk, Run Approach to CDPs 1. **Adoption**: Define data sources and privacy guidelines. 2. **Growth**: Automate actions and expand integrations. 3. **Optimization**: Enhance data visibility and orchestration. 4. **Expansion**: Fully automate with business rules and machine learning insights. ## Use Cases to Get You Started - **AI-Driven Call Center**: Prioritize high-value customers. - **Churn Prediction**: Identify at-risk customers and activate retention strategies. - **Propensity-to-Buy Modeling**: Focus on users likely to convert for better targeting. - **Next-Best-Action Orchestration**: Deliver personalized experiences across channels. ## Customer Stories - **PrimeCredit**: Improved customer engagement and conversion rates by unifying customer data. - **Legal & General**: Enhanced customer journeys through real-time personalization. - **Santander**: Achieved cost efficiency and better targeting with a single customer view. ## RFP Primer When buying a CDP, it's important to identify use cases, evaluate vendors, and engage cross-functional teams for implementation. Access the RFP template to streamline this process. ## About Tealium Tealium empowers companies to enhance customer experiences with real-time data orchestration, intelligent AI, and compliance features. Trusted globally by over 850 businesses, Tealium supports a wide integration ecosystem to power customer data strategies. Visit [tealium.com](https://tealium.com) for more information.