---
title: "CDP Starter Kit for Travel and Hospitality"
id: "51423"
type: "resource"
slug: "cdp-starter-kit-for-travel-and-hospitality"
published_at: "2022-02-25T20:04:30+00:00"
modified_at: "2025-10-20T20:39:29+00:00"
url: "https://tealium.com/resource/whitepaper/cdp-starter-kit-for-travel-and-hospitality/"
markdown_url: "https://tealium.com/resource/whitepaper/cdp-starter-kit-for-travel-and-hospitality.md"
excerpt: "[mk_page_section bg_color=\"#8e54e9\" bg_stretch=\"true\" enable_3d=\"true\" bg_gradient=\"horizontal\" video_color_mask=\"#6c65e8\" gr_end=\"#8e54e9\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"39\" line_height=\"73\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]CDP Starter Kit for Travel & Hospitality[/mk_fancy_title][vc_empty_space height=\"23px\"][mk_fancy_title color=\"#ffffff\" size=\"32\" line_height=\"70\" font_weight=\"500\" font_family=\"none\"]Everything you need to..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
  - "Entertainment"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Retail"
  - "Sports"
  - "Travel"
---

Whitepaper

# CDP Starter Kit for Travel & Hospitality

## Everything you need to successfully plan, evaluate, and implement your CDP

Pick up a Truman and move him around.Pause wandering

#### The accelerated shift toward a more digital and personalized travel experience created by the pandemic demands travel and hospitality leaders take a customer-centric, agile approach to offer travelers more control and flexibility. The good news is, you’ve already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. Check out our **CDP Starter Kit for Travel & Hospitality** to discover how to plan for, evaluate, and build a comprehensive strategy around buying and implementing a CDP. ### In the CDP Starter Kit for Travel & Hospitality you’ll discover: - A checklist of considerations as you look to launch your CDP - 6 tips for buying a CDP, including Getting Buy-in and Aligning your Organization - 3 use cases to get you started - How Tealium customer, Barceló Hotel Group, grew their revenue by 37% in two years

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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