--- title: "Industry – Automotive" id: "54763" type: "page" slug: "industry-automotive" published_at: "2022-10-07T19:30:51+00:00" modified_at: "2026-03-18T22:14:00+00:00" url: "https://tealium.com/industry-automotive/" markdown_url: "https://tealium.com/industry-automotive.md" --- # Automotive ## Build personalized, persuasive vehicle buying experiences with trusted customer data [Get a Demo](/cdh-demo-2/) ## **Tealium Achieves AWS Automotive Competency** The first CDP to earn this recognition, Tealium is driving innovation for automakers and dealerships with real-time, privacy-first customer data solutions. [Learn More](https://tealium.com/press-releases/aws-automotive-competency/) ## Data Fuels Winning Customer Experiences ### Long, Winding Customer Journeys From electric vehicles to ride-sharing to online sales models, the auto business is moving fast. Buyers take a complex journey with hundreds of possible touchpoints. Auto brands and dealers alike wrestle with fragmented data, which leads to missed opportunities and inefficient marketing. ### Great CX Wins Every Time How can you give auto shoppers a seamless, winning experience? With a unified, complete understanding of each customer. Armed with real-time visitor profiles for in-the-moment activation, auto companies can delight customers by providing relevant and personalized information at every step. ### Tealium Puts It All Together Tealium connects data to drive compelling, relevant customer experiences. Your marketers, developers, data experts, and partners work from the same page. And Tealium gives you predictive insights while seamlessly talking to every tool in your marketing tech stack. ## Learn how Morgan Automotive Group increased marketable customer IDs by 900%. [See Customer Story](https://tealium.com/resource/case-study/how-to-personalize-marketing-across-40-rooftops-the-morgan-auto-group-playbook/) ## How Tealium Powers the Entire Automotive Customer Data Supply Chain ## Tealium for Automakers and Dealerships ### Use real-time, unified data to find vehicle shoppers, deliver timely and targeted messaging, and create experiences that turn tire-kickers into loyal customers. ### Connect Digital Records With Dealer Inventory Search and Test Drive Information Create a single view of each customer (at last!) for better digital outreach. Show the locally available vehicles and options they really want. Harmonize data from multiple sources and profiles across all devices, creating a trusted data supply chain for your teams and your partners. ### Match Ads, Incentives and Dealer Offers to Customer Interest Get more from your media budget and automate smarter campaigns. Reduce customer acquisition costs by using the right channels and information for each buyer. Your data is enriched and segmented, instantly ready for activation via our 1,300+ pre-built integrations. ### Retarget Prospects Who Abandon a Configuration Tool or Browser Session Earn return visits and email subscribers with intelligent outreach, retargeting visitors with their preferred vehicle models — even for anonymous browsers. Tealium features powerful, flexible functionality and automatically stitches together known and unknown site visits. ### Spot New Buying Segments With Customer Analytics Find lookalike audiences, zero in on your best prospects, know how auto buyers’ needs evolve. Combined with Tealium’s robust predictive tools, rich CDP data gives your segmentation a whole new level of horsepower. ### Build Loyalty from Purchase Through an Engaging Ownership Experience Show them you know them: Identify the key moments in your customers’ ownership lifecycles and reach them cross-channel, at the right times. Tealium’s business-friendly machine learning tools help you understand what your customers are likely to do next. ## What Makes Tealium Unique for Automotive Brands? ### Real-time Architecture Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. As auto buyer needs and preferences change across all your touchpoints, your business is ready to keep pace and deliver the right experience. ### Vendor and Channel Agnostic Keep your familiar tools and workflows. Our turnkey integrations to help power the tools and technologies your business already relies on. We focus on delivering trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite that you rely on. ### Powerful Data Governance Tools Earn trust by honoring customer privacy and keeping their data safe and secure. With Tealium, you have single-pane governance for data privacy requests and preferences across all channels and tools — combined with rock-solid, certified security and region-by-region controls for compliance. ## U.S. Auto Parts Accelerates Digital Marketing Performance #### Since implementing Tealium, Akhavan has been able to increase marketing performance and agility, save on valuable IT resources and increase site speed and performance. ### Auto parts leader says Tealium tag management is the first digital marketing solution it’s seen IT and marketing get ‘really excited about.’ ## Deliver the Best Outcomes, Without Limitations ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Key Resources Webinars & Videos Whitepapers & eBooks Case Studies & Blogs [Webinar Masterclass Ep 4: Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange Learn More](/video/masterclass-talking-about-privacy-and-value-exchange/) [Video CDP Success is a Team Sport Proving the Business Value of Customer Centricity Learn More](/video/cdp-success-is-a-team-sport-proving-the-business-value-of-customer-centricity/) [Webinar Expert Advice on Getting Buy-In and Onboarding a CDP Learn More](https://tealium.com/video/getting-buy-in-and-onboarding-a-cdp-webinar/) [Video Real-Time Marketing: How Fast Data Can Drive Next Customer Interactions Learn More](/resource/case-study/real-time-marketing-llbean/) [eBook Shifting Into Higher Gear With Customer Data Learn More](https://tealium.com/resource/whitepaper/shifting-into-higher-gear-with-customer-data/) [Whitepaper Privacy and Personalisation: A Balancing Act to Innovate the Customer Experience Learn More](https://tealium.com/resource/whitepaper/privacy-and-personalisation/) [Whitepaper The Benefits of a Real-Time Data Platform Learn More](/resource/whitepaper/real-time-cdp-benefits-guide/) [eBook CDP Starter Kit Learn More](https://tealium.com/resource/whitepaper/cdp-starter-kit/) [eBook Drive Loyalty and Retention to Delight Buyers Learn More](/resource/whitepaper/the-joy-of-data-cookbook-chapter-2/) [Case Study Streamlining Digital Complexity at PON Automotive Learn More](https://tealium.com/resource/case-study/pon-tag-management/) [Case Study US Auto Parts Accelerates Digital Performance Learn More](https://tealium.com/resource/case-study/us-auto-parts-tag-management/) ## We’re Here to Help #### Let us show you how Tealium can help your automotive organization connect data and deliver value-based experiences. ### Submitted! 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