--- title: "Industry – Education" id: "56226" type: "page" slug: "industry-education" published_at: "2023-01-16T19:32:58+00:00" modified_at: "2025-07-30T14:06:20+00:00" url: "https://tealium.com/industry-education/" markdown_url: "https://tealium.com/industry-education.md" --- # Education ## Deliver personalized experiences from recruitment through graduation with trusted customer data [Get a Demo](/cdh-demo-2/) ## Check out our CDP Starter Kit to help you build a comprehensive strategy for choosing and implementing a Customer Data Platform [Get the Kit](https://tealium.com/resource/whitepaper/cdp-starter-kit/) ## Teamwork Delivers Championship Student Experiences ### (Not) All Together Now On campus or online, students expect an amazing, unique college path. Alas, early interactions with most schools are generic and disjointed. Mixed-quality data from email lists, recruiters, fairs, and campaigns sits in silos. Marketing administration, academic support, and more all work from different views. This student experience earns a failing grade. They won’t think you know their interests, and can’t easily find what they need. ### Personalized Experiences For the Win Imagine a reliable, single, current view of each prospect, student and graduate, all protected with world-class privacy controls. It’s the foundation for delivering relevant [personalized interactions](https://tealium.com/solutions-customer-experience-personalization/) , from first impression onward. An ivory tower vision? Au contraire. A [customer data platform (CDP)](https://tealium.com/resource/fundamentals/what-is-a-cdp/) helps all your teams work together, so every learner gets what they need to be successful. And so do you. ### You're #1! You're #1! Build a trusted, end-to-end supply chain of student data with Tealium. Improve segmentation, enrichment, and insights to find your best prospects. Reach them with timely, targeted messaging. And do it with your current campaign toolset: Tealium’s vendor-neutral approach and [1,300+ ready-made integrations](https://tealium.com/products-integrations/%22) work with your whole tech stack. Team up with Tealium to rise above the crowd. ## How Tealium Powers the Entire Education Data Supply Chain ## Tealium for Education ### Use real-time, unified data to know what prospective and current students need. Deliver timely, personalized experiences to recruit, support, and retain. ### Spend Ad Budgets Wisely With Better Segmentation and Targeting Bulk email blasts? Blanket ad campaigns? You can do better. Use [CDP intelligence](https://tealium.com/products-real-time-data-collection-and-quality/) to enrich data, find lookalike audiences, discover program interests, and more. Get more from every dollar with customized outreach to your best prospects. ### Lower Your Abandoned Application Rate With Personalized Outreach Applications show serious interest, but many factors can derail the process, from financial concerns to a simple time crunch. Re-engaging prospective students with the specific content they need will help them clear the hurdles. ### Turn Offers Into Enrolled Students Make your next class feel welcome, long before they arrive in a lecture hall, online course or residence (and after). [Unified data](https://tealium.com/solutions-single-customer-view/) lets you nurture each student, improving lead-to-application and acceptance-to-enrollment rates through personalized engagement. ### Orchestrate Your Communication Tools; Automate Real-time Responses Waiting for batch-mode updates or relying on manual actions by overloaded staff doesn’t make sense. Tealium works in real time and automates consistent action and response across all campaign tools, along the entire lead-to-enrollment journey. ### Keep Your Students Learning and Growing With Tealium, you’ll spot trends in student behavior, proactively offer the right resources, support varied learning styles, and keep them connected. Student lifetime value comes from helping each one achieve their goals. ## What Makes Tealium Unique for Educational Institutions? ### Real-time Architecture The digital world of today's students never stands still. Tealium is built for [real-time collection](https://tealium.com/solutions-data-collection-privacy/) , standardization, transformation, enrichment, and activation of student data. As their needs, circumstances, and preferences change, your organization will be ready to keep pace and deliver the right experience. ### Identity Across Devices A [unified view of the customer](https://tealium.com/solutions-single-customer-view/) (especially when the customer is a student) requires identity resolution across multiple devices and channels. Tealium offers deterministic and probabilistic (through [integrations](https://tealium.com/products-integrations/) ) options for getting it done, and lets you capture [privacy preferences](https://tealium.com/solutions-data-collection-privacy/) once, and honor those preferences everywhere. ### A Result-Focused Partner Being a committed partner to our post-secondary education customers, Tealium works to help solve challenges in recruitment and retention, while expanding the value of your CDP with new use cases — in academic support, alumni relations and development, financial resource coordination, and more. ## Monash Generates 19% More ‘Quality’ Leads During Student Open Day ## 19% #### more ‘quality’ leads generated during Student Open Day ### By utilising the Tealium Customer Data Hub, Monash was able to create a 360-degree view of a single student by orchestrating both historical and real-time data from multiple touchpoints. This comprehensive view allowed Monash University to provide relevant educational information and a positive experience during a student’s selection process and Open Day. ## Get Better Outcomes From Your Current Investments ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Key Resources Webinars & Videos Whitepapers & eBooks Case Studies & Blogs [Webinar The Augmented Marketer: Bringing Analytics to Your Customer Data for Better CX Learn More](https://tealium.com/resource/video/the-augmented-marketer-webinar/) [Webinar Preparing for a Cookie-less Future and the move to GA4 Learn More](https://tealium.com/resource/video/preparing-for-a-cookie-less-future-and-the-move-to-ga4/) [Video Powering Privacy-Centric Data Strategies in a GDPR World Learn More](https://tealium.com/resource/video/powering-privacy-centric-data-strategies-in-a-gdpr-world/) [Webinar Masterclass Ep 5: What’s Next for Advertisers After 2023? Key Takeaways for Succeeding in a Cookieless World Learn More](https://tealium.com/resource/video/2023-third-party-cookie-loss-deadline/) [Whitepaper Customer Data Integration 101 Learn More](https://tealium.com/resource/whitepaper/customer-data-integration-how-to-integrate-data-from-different-sources/) [Whitepaper Boost Your Growth & Acquisition Goals Learn More](https://tealium.com/resource/whitepaper/boost-your-growth-acquisition-goals/) [Whitepaper Transforming Education: APAC Report Learn More](https://tealium.com/resource/whitepaper/transforming-education-apac-report/) [Whitepaper Sweeten Customer Experience & Personalization Strategies Learn More](https://tealium.com/resource/whitepaper/sweeten-customer-experience-personalization-strategies/) [Whitepaper Produce Predictive Insights & Customer Analytics That Wow Buyers Learn More](https://tealium.com/resource/whitepaper/produce-predictive-insights-customer-analytics-that-wow-buyers/) [Blog 4 Ways to Power Up Your 2023 Social Media Strategy Learn More](https://tealium.com/blog/marketing-strategy/4-ways-to-power-up-your-2023-social-media-strategy/) [Blog 2023 Marketing Planning in a Downturn – Key Considerations to Help Your Business Survive and Thrive Learn More](https://tealium.com/blog/marketing-strategy/2023-marketing-planning-in-a-downturn-key-considerations-to-help-your-business-survive-and-thrive/) [Blog What is the Metaverse? A Case for Businesses Learn More](https://tealium.com/blog/data-strategy/what-is-the-metaverse-a-case-for-businesses/) [Blog Got Trust? You Do Now With Tealium’s “Trusted Customer View” Product Launch Learn More](https://tealium.com/blog/company/got-trust-you-do-now-with-tealiums-trusted-customer-view-product-launch/) [Case Study Electronic Arts Case Study Video Learn More](https://tealium.com/resource/case-study/electronic-arts-case-study-video/) ## We’re Here to Help #### Let us show you how Tealium can help your educational institution connect data and deliver value-based experiences. ### Submitted! Thank you!