--- title: "Customer Data Platform for the Healthcare Industry" id: "75205" type: "page" slug: "industry-healthcare" published_at: "2024-08-29T14:16:47+00:00" modified_at: "2025-07-30T14:10:54+00:00" url: "https://tealium.com/industry-healthcare/" markdown_url: "https://tealium.com/industry-healthcare.md" --- # Healthcare ## Great healthcare experiences start with complete and trusted member and patient data. [Get a Demo](/cdh-demo-2/) [HIPAA Compliance](https://tealium.com/hipaa-compliance-and-customer-data/) ## Tealium's recognized in the 2025 Everest Group Healthcare Backbone Report [Get the Report](https://tealium.com/resource/analyst-report/everest-healthcare-backbone-report-2025/) ## Understand and Engage Your Patients and Members in Real-time ### An Industry in Flux The Healthcare Industry is changing rapidly. Healthcare organizations (Healthcare Providers such as Hospitals and Health Systems, Health Plans, Pharmacies, etc.) are facing challenges from changing regulations and an increased need for patient privacy. Whether it is due HIPAA or one of the myriad of local laws, the regulatory landscape and the definition of sensitive medical data keep shifting. To address these challenges, you want to provide a trusted experience while still remaining personal and relevant to your members and patients. ### Personalized Care is Essential Whether you are a healthcare provider, insurer, or pharmacy, elevating the digital experience is no longer optional – it’s essential. Delivering the best care for your patients and members means being there for them where they are and with the right experience integrated across all channels, including appointments, account management, and telehealth. In addition, you need to do this while respecting consumer privacy and adhering to local and national patient privacy laws. ### The Right Technology Builds Trust With Tealium, your organization can drive growth and instill trust by building a compliant data supply chain. By stitching together data from different systems and consumer touchpoints you can gain a consistent and up-to-date view of your patients and members. Through a unified customer view, you can understand consumer behavior across your ecosystem and deliver the right experiences that continually build loyalty and trust. ## How Tealium Enables a Privacy-Centric Healthcare Data Supply Chain ## Key Benefits ### Leverage real-time, unified data to build stronger relationships with patients, deliver more timely/targeted messaging, and provide better customer experiences. ### Personalize the Patient and Member Experience Prevent unauthorized access and data breaches. • Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information. Build stronger relationships with patients/members by demonstrating your commitment to data privacy. ### Personalize the Patient and Member Experience Personalize the patient/member journey with relevant and timely content and recommendations based on consented data. When healthcare marketers coordinate care access, benefits navigation, and other parts of the healthcare journey through a single point of control, the consumer is met with a seamless, consistent, compelling experience across digital and physical touchpoints. ### Acquiring new patients and members depends on targeting promising prospects and analyzing the results. A 360° view of patients allows you to target better lookalikes and analyze engagement from there. With first-party data at the heart of targeting, you can automate in-the-moment messaging that makes every engagement timely and relevant. As third-party data becomes less available, a brand’s ability to leverage first-party data to fill the gap is a critical competitive differentiator. ### Enable personalized care by providing call center agents with known and anonymous customer data that is contextualized and real-time.. With the patient and member journey at the center of the healthcare experience, call center agents can start the call by immediately focusing on helping the patient and finding solutions to the reasons as to why they were calling in. ### Unify Data from Web, IoT, Apps, CRM, Offline Data and More into a Comprehensive Customer Profile Break down and overcome data silos from all internal and external customer data sources to help you better understand customer behavior across channels, build personalized patient and member experiences as well as drive growth. ## What Makes Tealium Unique for Healthcare? ### Real-time Architecture Our platform is built for real-time data collection, standardization, transformation, enrichment, and activation of patient/member data. As their needs and preferences change, you can keep pace and deliver the right experiences. ### Healthcare Partner Network Tealium works with a comprehensive ecosystem of partners to provide healthcare solutions. Our partners are experts at CDP implementation, testing & experimentation, analytics, call center analytics, communication, and data integrity monitoring. ### Tealium Private Cloud Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology, helps healthcare organizations facilitate their customer data compliance with strict data privacy and regulatory rules like HIPAA. ## Your Member and Patient Data Infrastructure – Secure and Compliant ### Tealium has been independently evaluated by a trusted third party, with an attestation of compliance with the HIPAA privacy and security rules . Furthermore, Tealium will sign a business associate agreement (BAA) with customers as part of the Healthcare product offering.. #### Some of the regulatory compliant features of Tealium’s Customer Data Hub include: 1 Stringent safeguards both for processing and storing protected customer information that are designed to protect the confidentiality, integrity, and security of ePHI 2 Security Information and Event Management (“SIEM”) that is fully managed by Tealium 3 Data encryption at rest and in transit 4 Consent integration and enforcement capabilities 5 Least privilege access controls ensure that only properly trained operational staff with a need to access ePHI are granted access 6 Database authentication requiring all processes to authenticate to access the data ## Cambia Health Solutions Securely Used Customer Data to Transform the Customer Experience ## 20+ #### Tealium enabled Cambia Health Solutions to stitch together customer data across 20+ digital properties to provide better customer experiences while ensuring data is secure and meets government healthcare regulations (HIPAA). ### “Our data exists in a HIPAA environment and fully in compliance with HIPAA laws. And finally, we control the flow of our data, not through our development resources but through our web analytics team,” ##### Bob Harris Director, Market and Consumer Insights at Cambia Health Solutions ## Deliver the Best Outcomes, Without Limitations ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Key Resources ### Discover how Tealium can empower your healthcare organization to connect data seamlessly, enabling you to deliver exceptional value-based care. Webinars & Videos Whitepapers & eBooks Case Studies & Blogs [Video Building a Future-Proof Data Foundation Learn More](/video/emea-digital-virtualocity-2021-building-a-future-proof-data-foundation/) [Webinar Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange Learn More](/video/masterclass-talking-about-privacy-and-value-exchange/) [Video Where Brand and Data Collide Learn More](/video/where-brand-and-data-collide/) [Whitepaper CDP Starter Kit for Healthcare Learn More](/resource/whitepaper/cdp-starter-kit-for-healthcare/) [Whitepaper Developing Customer Loyalty and Retention Strategies that Delight Buyers Learn More](/resource/whitepaper/the-joy-of-data-cookbook-chapter-2/) [Whitepaper Getting Started with a Customer Data Platform (CDP) Learn More](/resource/whitepaper/getting-started-customer-data-platform/) [Whitepaper First-Party Data Takes the Cake Learn More](/resource/whitepaper/first-party-data-takes-the-cake/) [Whitepaper Building a Single Customer View Unique to You Learn More](/resource/whitepaper/the-joy-of-data-cookbook-chapter-1/) [Blog How Connecting Your Customer Data Drives Powerful Analytics and Insights Learn More](/blog/analytics/how-connecting-your-customer-data-drives-powerful-analytics-and-insights/) [Blog 5 Must-know Data Privacy Terms in 2021 Learn More](/blog/data/5-must-know-data-privacy-terms-in-2021/) [Blog Considering a CDP? Start here Learn More](/blog/customer-data-platform/considering-a-cdp-start-here/) [Case Study Mezzo Labs Partnership Turns Customer Data into Competitive Advantage Learn More](/resource/case-study/mezzo-labs-partnership-turns-customer-data-into-competitive-advantage/) ## We’re Here to Help #### Discover how Tealium can empower your healthcare organization to connect data seamlessly, enabling you to deliver exceptional value-based care. ### Submitted! Thank you!