--- title: "Industry – Retail" id: "40407" type: "page" slug: "industry-retail-2" published_at: "2021-07-08T19:12:44+00:00" modified_at: "2026-07-14T15:49:51+00:00" url: "https://tealium.com/industry-retail-2/" markdown_url: "https://tealium.com/industry-retail-2.md" --- # Retail ## Build personalized, omnichannel shopping experiences that never go out of style with trusted customer data [Get a Demo](/cdh-demo-2/) ## Check out our CDP Starter Kit for Retail to help you build a comprehensive strategy for selecting and implementing a CDP [Get the Kit](/resource/whitepaper/cdp-starter-kit-for-retail/) ## Understand and Engage Your Customers in Real-time ### Shift to Online Shopping Between evolving consumer tastes and expectations, quickly shifting technology trends, and the pandemic, brands face enormous challenges creating shopping experiences that customers will love— both in-store and online. And when you add in new privacy and data regulations that bring a wide variety of other challenges for managing CX, it’s hard for brands to not only delight their buyers, but to also improve operational efficiency, agility and ultimately, revenue. ### Experience Happens Across the Journey To deliver shopping experiences that stand out, brands must understand customers through their data and put that understanding at the heart of every experience they create. How do they do it? It starts by unifying the first-party data a brand already has of their customer to create a complete profile of them. Armed with real-time visitor profiles for campaign orchestration, brands can always guarantee an ‘add to cart’ by creating relevant and personalized messages at every point of interaction. ### Customer Views Beyond Acquisition Tealium helps you build a trusted, unified customer data foundation with insights unique to your brand that can be seamlessly integrated throughout your entire stack. Why is this so hugely helpful? Because it makes every tool you already use today more powerful! With a 1300+ strong integration marketplace (and without divided loyalties to native execution tools), Tealium is uniquely positioned to help you build a vendor and channel-agnostic view of your customer as a foundation for your CX strategy. ## How Tealium Powers the Entire Customer Data Supply Chain ## Tealium for Retail ### Use real-time, unified data to build more loyal relationships with customers, drive timely and targeted messaging, and create experiences that turn browsers into repeat customers. ### Collect and Unify First-party Data in Real-time to Understand Your Customers and Deliver Delightful Experiences The tools and technologies you use to engage customers and analyze results all capture a valuable piece of the customer relationship. To use data, the first step is collecting it, then resolving the identity behind it to understand it. Even common offline data, like POS or loyalty data, contains valuable insights for digitally-enabled shopping experiences. Together, all of this first-party data from engaging with your customer becomes your brand’s competitive differentiator. Tealium gives you the power to drive exceptional experiences in any channel by connecting all of the data you have for your customer. ### Personalize the Omnichannel Shopping Experience Before, During, and after Purchases Are Made Tealium integrates with any tool you already use to engage your shoppers— website, mobile app, POS, email, marketing automation, ads, CRM, IoT just to name a few— meaning you can provide personalized omnichannel experiences without missing a beat (using the tools and tech you and your team already know and love!). Trigger personalized experiences and messaging with a real-time, unified customer profile at the heart of your tech stack. ### Connect Marketing, Sales, and Customer Service Teams with a Single and Consistent View of the Customer The stakes are high, the shopper’s journey is rarely linear, and customers don’t give brownie points for effort. When customers interact with brands, they expect them to know them and for that knowledge to seamlessly transcend multiple company departments. Tealium arms retail and eCommerce brands with a single customer view (rich with custom insights, and even ML analysis) that can be used across marketing, sales, customer service and support technologies to deliver a consistent experience with your unique view of the customer at the core. ### Engage Audience Segments in the Moments That Matter Most Rich, omnichannel customer profiles form the foundation of audience segmentation across various channels. Any data collected or enriched in the customer profiles in Tealium can be used for segmenting customers for engagement or further analysis in other tools and solutions. Create segments like VIPs, window shoppers, cart abandoners, loyalty club members, coupon clippers— or just about any other ones you can think of! Audience segments then become available for use to orchestrate data and customer experience, whether using the segments for targeting of interesting sets of customers or for suppression to save money and provide the best possible experience. ### Measure Shopper Behavior Data More Accurately and Power Robust Customer Analytics Programs The best insights come from complete and high quality data. With tools to collect data from a wide range of sources, retail and eCommerce brands can power analytics tools and initiatives with powerful data for trustworthy insights. And with an integration marketplace exceeding 1300+ tools and technologies, you won’t need to spend all of your time data wrangling, but can instead focus your time and energy on where it’s best spent— on understanding your shopper! ## What Makes Tealium Unique for Retail and eCommerce? ### Real-time Architecture Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. As customer needs and preferences change, your business will be ready to keep pace and deliver the right experience. ### Vendor and Channel Agnostic We support thousands of turnkey integrations to help power the tools and technologies your business already relies on. We focus on delivering trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite that you rely on. ### Unique Predictive Insights Tealium provides business-friendly machine learning analysis tools to help you understand what your customers are going to do next. Target the best prospects, deliver the next great experience, and exclude the least likely customers to achieve your goals. ## Rakuten Increased Repeat Purchase Rates by 20% after Connecting Their Customer Data ## 20% #### By leveraging the power of their own data, Rakuten was able to improve campaign results, optimize budget spend, and create new revenue streams, increasing repeat purchase rates by 20%. ### “Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives a more personalised customer experience. Improved campaign performance has also led to a marked increase in revenue streams. The results we’ve seen since using Tealium have secured data a central role in Rakuten moving forward.” ##### Sebastian Rasterhoff Performance Marketing Manager, Rakuten ## Deliver the Best Outcomes, Without Limitations ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Key Resources Webinars & Videos Whitepapers & eBooks Case Studies & Blogs [Webinar Masterclass Ep 4: Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange Learn More](/video/masterclass-talking-about-privacy-and-value-exchange/) [Video CDP Success is a Team Sport Proving the Business Value of Customer Centricity Learn More](/video/cdp-success-is-a-team-sport-proving-the-business-value-of-customer-centricity/) [Webinar From In-Person to Online: How a CDP Can Help Retailers in a Time of Change Learn More](/video/from-in-person-to-online-how-a-cdp-can-help-retailers-in-a-time-of-change/) [Video Real-Time Marketing: How Fast Data Can Drive Next Customer Interactions Learn More](/resource/case-study/real-time-marketing-llbean/) [Infographic Retail's Agentic Shift Learn More](https://tealium.com/resource/infographic/retails-agentic-shift-preparing-for-an-al-driven-world/) [Whitepaper CDP Starter Kit for Retail Learn More](/resource/whitepaper/cdp-starter-kit-for-retail/) [Whitepaper The Benefits of a Real-Time Data Platform Learn More](/resource/whitepaper/real-time-cdp-benefits-guide/) [Whitepaper First Party Data Takes the Cake Learn More](/resource/whitepaper/first-party-data-takes-the-cake/) [eBook Drive Loyalty and Retention to Delight Buyers Learn More](/resource/whitepaper/the-joy-of-data-cookbook-chapter-2/) [Case Study The Data Maturity Journey: Gap and Tealium Learn More](/video/gap-inc-and-tealium-the-data-maturity-journey/) [Case Study Adore Beauty Boosts Customer Engagement by 400% Through Intelligent Data Activation Learn More](https://tealium.com/resource/case-study/adore-beauty-boosts-customer-engagement-by-400-percent/) [Blog Retailers Look to Fuse New Demand for Convenience with the Human Touch Learn More](/blog/customer-experience/retailers-look-to-fuse-new-demand-for-convenience-with-the-human-touch/) [Case Study Raising the Bar for Data Management Across Multi-brand Retail Learn More](/resource/case-study/raising-the-bar-for-data-management-across-multi-brand-retail/) ## We’re Here to Help #### Let us show you how Tealium can help your retail organization connect data and deliver value-based experiences. ### Submitted! Thank you!