--- title: "Industry – Travel & Hospitality" id: "40411" type: "page" slug: "industry-travel-hospitality" published_at: "2021-07-08T23:25:35+00:00" modified_at: "2025-04-16T14:27:57+00:00" url: "https://tealium.com/industry-travel-hospitality/" markdown_url: "https://tealium.com/industry-travel-hospitality.md" --- # Travel & Hospitality ## Deliver a five-star experience with connected customer data [Get a Demo](/cdh-demo-2/) ## Check out our CDP Starter Kit for Travel & Hospitality to help you build a comprehensive strategy for selecting and implementing a CDP [Get the Kit](https://tealium.com/resource/whitepaper/cdp-starter-kit-for-travel-and-hospitality/) ## Understand and Engage Your Customers in Real Time ### A Pandemic Pendulum It’s no secret that the travel & hospitality industry had to make unparalleled adjustments during the global pandemic. Over the last 18 months, the industry has shifted from an abrupt “no travel” regulations to a resurgence of travelers. Hospitality has had to switch marketing tactics to keep in touch with customers. ### Travelers Crave Experiences If you’re in the travel and hospitality industry, you’re selling more than a flight or an overnight stay. You’re providing experiences that drive conversions, loyalty, and repeat bookings. ### Know Your Customer with Data To innovate, drive growth, reduce costs, and ultimately create great customer experiences – you need to understand travelers and customers through data. Tealium helps travel and hospitality businesses successfully collect, unify, and activate trusted data in real-time – so companies can deliver the right experiences for their customers when it matters. ## How Tealium Powers the Entire Customer Data Supply Chain ## Tealium for Travel & Hospitality ### Leverage real-time, unified data to build more loyal relationships with customers, deliver more timely, and targeted messaging and create better experiences. ### Quickly Collect and Unify First-party Data to Connect Broken Experiences Caused by Fragmented Data Each and every tool in your MarTech stack only captures a portion of your customer data. Disparate data sets cause broken experiences. Tealium provides one comprehensive platform to collect first-party data from offline and online sources to ensure that you can engage your customers everywhere using robust insights, providing a unified customer profile across the entire customer experience. ### Provide Personalized Support Before, During, and after Bookings Tealium seamlessly integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. Trigger personalized experiences, based on real-time customer data signals, and engage with your customers like never before across any channel. ### Connect Marketing, Sales, and Services Teams with a Single Set of Data Each traveler has multiple engagement points along their journey both pre-purchase (third-party data, social, owned properties, call centers) and post-purchase (call centers, support windows, in-person agents). Keeping a single set of data throughout the journey is key to driving personalized customer experiences. Tealium helps businesses unify customer data and create a single view of the customer that’s actionable across the tools that power customer support, sales, marketing, and analytics to drive better customer loyalty outcomes and generate a single course of actionable customer data across the org. ### Foster Loyalty and Engage with VIP Travelers With real-time customer data, travel brands can ensure they understand and segment their most valuable customers, send them exclusive offers, and build greater overall lifetime value (LTV). ### Connect Call Centers Creating connected call center experiences is important to leverage your offline call center data and take meaningful actions in real-time to optimize the customer experience, both on and offsite. ## What Makes Tealium Unique for Travel & Hospitality? ### Real-time Architecture Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. As customer needs and preferences change, you will be ready to keep pace and deliver the right experiences. ### Vendor-neutral We support thousands of turnkey integrations to help power the tools and technologies your business relies on. Deliver trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite that you rely on. ### Built for the Entire Business Tealium helps all teams across the enterprise to collect, understand, and activate their customer data by providing intuitive tools that are easy to use but powerful enough to achieve advanced use cases unique to each department within the business. ## Barcelo Hotel Group Increased Revenue by 37% after Securely Using Customer Data ### Tealium’s Customer Data Hub helped Barceló Hotel Group become the master of their data, enabling better data quality and management. ## 37% #### Barceló Hotel Group saw a significant boost in campaign performance with an increase in revenue by 37% and a decrease in marketing costs by almost 6%. ### “The most important thing Tealium has given us is being owners of everything we put into our platforms. Before, we were dependent on other teams to have our implementations up and running. That doesn’t happen now, we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.” ##### Johanna Álvarez Adtech, Attribution and Analytics Manager at Barceló Hotel Group ## Deliver the Best Outcomes, Without Limitations ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Key Resources Webinars & Videos Whitepapers & eBooks Case Studies & Blogs [Video Hyatt Hotels: Optimizing the Digital Experience to Treat Customers Like Humans Learn More](/video/hyatt-hotels-optimizing-the-digital-experience-to-treat-customers-like-humans/) [Video Data Utilization in a GDPR World, an Intrepid Travel Story Learn More](/video/data-utilisation-in-a-gdpr-world-an-intrepid-travel-story/) [Video Driving Powerful Digital Transformation with a Robust CDP Learn More](/video/na-digital-virtualocity-2021-driving-powerful-digital-transformation/) [eBook The Joy of Data Cookbook Learn More](/resource/whitepaper/the-joy-of-data-cookbook/) [eBook A First-Party Data Strategy Takes the Cake Learn More](/resource/whitepaper/first-party-data-takes-the-cake/) [eBook Building a Single Customer View Unique to You Learn More](/resource/whitepaper/the-joy-of-data-cookbook-chapter-1/) [Whitepaper 3 Reasons Your Digital Transformation Could Fail Learn More](/resource/whitepaper/3-reasons-your-digital-transformation-could-fail/) [Case Study Minor Hotels Gets One Working Day per Week Back Learn More](/resource/case-study/minorhotels-takes-control-of-global-data/) [Case Study Tealium + Facebook Help TUI Future Proof Social Ad Spend Learn More](/resource/case-study/tealium-facebook-tui-future-proof-social-ad-spend/) [Blog How Retail and Travel Can Navigate Customer Concerns with a Solid Data Foundation Learn More](/blog/digital-marketing/how-retail-travel-can-navigate-customer-concerns-data-foundation/) [Blog 3 Questions to Ask in Determining if You Need a First-Party Data Strategy Learn More](/blog/data/3-questions-to-ask-to-determine-if-you-need-a-first-party-data-strategy/) ## We’re Here to Help #### Let us show you how Tealium can help your travel and hospitality organization connect data and deliver value-based experiences. ### Submitted! 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