--- title: "Tealium Cloud Data Warehouse (CDW) Partner Ecosystem" id: "66625" type: "page" slug: "integrations-customer-data-warehouse-partner-ecosystem" published_at: "2024-01-23T03:22:56+00:00" modified_at: "2026-07-28T03:58:58+00:00" url: "https://tealium.com/integrations-customer-data-warehouse-partner-ecosystem/" markdown_url: "https://tealium.com/integrations-customer-data-warehouse-partner-ecosystem.md" --- # Maximize Customer Data in Your Cloud Data Platform ## Unify, enrich, and activate your data with Tealium, turning your Cloud Data Platform into the center of data gravity. ## Transform Your Data Warehouse Into an Intelligent Customer Orchestration Engine In today's data-driven enterprise, Cloud Data Warehouses (CDWs) and Data Clouds have become the unquestionable center of data gravity. As more critical business data consolidates within these powerful platforms, the challenge shifts from where to store data to how to make it immediately actionable. Tealium bridges the gap between fragmented customer interactions and strategic data initiatives by connecting its industry-leading data orchestration platform with your Cloud Data Warehouse or Data Cloud. This seamless integration delivers real-time, high-quality customer data into your existing infrastructure, enabling you to fuel advanced analytics, AI/ML, and personalized experiences at scale with clean, consented data that drives tangible business outcomes while optimizing costs. ## Tealium’s Cloud Data Warehouse Ecosystem Integrations [Tealium + AWS Send data to AWS via real-time streaming integrations such as EventBridge and Kinesis or managed S3 and Redshift through DataAccess. Activate insights from AWS via real-time stream, Data Connect, or File Import. Learn More](https://tealium.com/solutions/better-together-amazon-web-services-tealium-customer-data-hub/) [Tealium + Snowflake Send data to Snowflake via real-time Snowpipe Streaming API integration. Activate insights from Snowflake through Tealium via near real-time data source (configurable), Data Connect or File Import. Learn More](https://tealium.com/technology-partner/better-together-tealium-snowflake/) [Tealium + Databricks Send data into DataBricks via real-time streaming integrations to your cloud data platform or data center. Activate data using Data Connect or File Import. Learn More](https://tealium.com/technology-partner/databricks-tealium-better-together/) ### Tealium + Google Easily integrate and publish visitor and event data messages to Google Cloud Pub/Sub service. Activate data from Google Cloud using Data Connect or File Import. ### Tealium + Microsoft Send data to Microsoft Azure through Microsoft Azure Event Hubs or Microsoft Azure Service Bus to process a high volume of events. Activate data using Data Connect or File Import. ## Driving Value With Cloud Data Warehouses for the World’s Most Innovative Enterprises “We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run.” **Scott Kempster Martech Chapter Lead, Spark New Zealand** ## What You Can Accomplish ### Fuel Your Data Ecosystem with Clean, Consented, Real-Time Data The effectiveness of your CDW as a “single source of truth” hinges on the quality and timeliness of the data it receives. Tealium ensures this by capturing clean, consented, and unified customer data from every touchpoint, including web, mobile, offline, CRM, and call center, and performing real-time ETL on the fly. This means data is normalized, transformed, enriched, labeled, and stitched before it lands in your data cloud, eliminating data silos and guaranteeing a reliable, actionable foundation for all customer insights. ### Accelerate Time to Value for Analytics & AI Your data scientists and analysts require immediate access to rich, comprehensive customer profiles to build accurate predictive models and generate impactful insights. Tealium provides critical real-time behavioral context, streaming data with low-latency (under 10 seconds) directly into your CDW. This dramatically accelerates the development and deployment of advanced analytics, machine learning, and AI-driven initiatives, allowing you to move from insight to action faster than ever before. ### Maximize Existing Data Investments with Unprecedented Cost Efficiency You’ve made significant investments in your Snowflake, Databricks, Google BigQuery, Amazon Redshift, or Microsoft Azure Synapse platforms. Tealium enhances the value of these investments by enriching them with granular, consented, and actionable customer behavior and profile data. By leveraging cost-effective, low-latency methods like Snowflake’s Snowpipe Streaming API for data ingestion, customers can save 50-90% on data ingestion costs compared to traditional methods.* Source: [https://www.snowflake.com/en/blog/data-ingestion-best-practices-part-three/](https://www.snowflake.com/en/blog/data-ingestion-best-practices-part-three/) ### Drive Hyper-Personalization and Tangible Business Outcomes Tealium transforms raw data into intelligent, real-time actions. We operationalize the powerful analytical capabilities of your CDW by combining them with Tealium’s real-time audience segmentation and activation across over 1300 integrations. This empowers you to deliver truly individualized customer experiences that increase engagement, boost conversion rates, optimize marketing ROI, and significantly increase customer lifetime value. ## Cloud Data Platform Reference Architecture ## Key Use Cases ### Tealium Streaming to CDW #### - **Enhance Attribution Analysis:**Stream audience activity and site data to get a complete picture for marketing attribution models - **Fuel AI/ML Models:**Stream granular audience data for in-CDW model training and refinement - **Real-time Analytics:**Ensure customer interaction data is immediately available for real-time dashboards - **Consent Management:** Send real-time delete requests to adhere to privacy regulations - **Unify Customer Data:** Stream visitor stitching data to connect disparate touchpoints ### CDW as Data Source for Tealium #### - **Enrich Real-time Audiences:**Use historical data and calculated lifetime value to enrich Tealium's real-time profiles - **Activate Lifetime Data:**Leverage comprehensive customer profiles from CDW for activation across marketing ecosystem - **Fuel AI Activations:**Bring predictions and scores from AI/ML models directly into Tealium for immediate activation - **Personalization:**Power dynamic website personalization using deep customer insights from CDW - **Central Hub for User Activation:**Position Tealium as the central hub for activating customer data ## Use Case by Industry Financial Services Regulatory compliance (GDPR, CCPA, HIPAA) Real-time fraud detection Personalized financial products Risk assessment enhancementHealthcare Privacy-first patient experiences Real-time patient engagement Clinical data integration Compliance automationRetail & E-commerce Omnichannel personalization Inventory optimization Customer lifetime value modeling Real-time recommendationsTechnology & SaaS Product usage analytics Customer success insights Churn prediction Feature adoption tracking ## Benefits ### Reduce Total Cost of Ownership Eliminate data silos and multiple warehouses. Minimize data movement and streamline data flows ### Simplicity Single end-to-end platform for real-time data collection and AI/ML ### Enrich real-time audiences with lifetime insights Ensure your CDW lifetime data is leveraged for in-the-moment personalization and activations ### Activate lifetime data across the ecosystem Direct query and activate CDW data through Tealium (reverseETL) ### Bring CDW data to AI activations Enrich next-best-action and other AI activations with CDW data at scale across any online or offline customer touchpoints ### Enterprise-grade compliance & governance Support GDPR, CCPA, and other data regulations with consent ## Why Tealium is Different ### Real-time First-Party Data Foundation with On-the-Fly ETL Unlike CDWs that struggle with granular, real-time ingestion from diverse touchpoints, Tealium specializes in capturing, standardizing, and unifying critical first-party behavioral data in milliseconds. ### First CDP to Leverage Snowpipe Streaming API Tealium became the first Customer Data Platform to leverage Snowpipe Streaming for highly efficient and cost-effective data ingestion with data latency under 10 seconds. ### Bi-directional, Seamless Integration Robust, pre-built integrations for both streaming data to your CDW and querying/activating data from your CDW, creating a fluid, active data flow. ### Packaged CDP with Composable Flexibility Out-of-the-box identity resolution, audience segmentation, and activation capabilities with modularity that supports composable strategies. ### Vendor-Agnostic Approach Not tied to a specific cloud provider or data format, ensuring organizations can choose best-of-breed technologies without vendor lock-in or additional ETL. ### Comprehensive Data Governance & Quality at the Edge Enforces data quality, enrichment, and consent at the point of collection, ensuring only clean, compliant data enters your CDW. ## Getting Started ### Ready to transform your Cloud Data Warehouse into a dynamic customer intelligence engine? Tealium provides the enterprise-grade infrastructure to collect, govern, and stream high-quality, consented first-party data directly into your preferred CDW platform. ### Contact our team to learn how Tealium can #### - Reduce your data ingestion costs - Accelerate time-to-insight with real-time data streaming - Enhance your AI/ML initiatives with pristine, labeled data - Operationalize your CDW insights for real-time customer engagement [Get a Demo](https://tealium.com/cdh-demo-2/) ### Next Steps #### - **Assess Your Current Data Architecture**- Understand your existing CDW investments and data flow challenges - **Design Your Integration Strategy** - Work with our experts to plan your bi-directional data integration strategy - **Implement & Optimize** - Deploy Tealium's proven connectors and optimize for your specific use cases - **Scale & Expand** - Leverage the full ecosystem of 1300+ integrations for comprehensive data activation [Get a Demo](https://tealium.com/cdh-demo-2/) ## Key Resources Content Products Documentation [BLOG How to Leverage a Cloud Data Warehouse with a Real-time CDP Learn More](https://tealium.com/blog/customer-data-platform/power-more-robust-digital-experiences-for-your-customers/) [BLOG Take a Composable Approach with Tealium: An Architectural Discussion for Customer Data Management Learn More](https://tealium.com/blog/customer-data-platform/take-a-composable-approach-with-tealium-an-architectural-discussion-for-customer-data-management/) [VIDEO/BLOG Tealium’s Take on “Zero Copy” Learn More](https://tealium.com/blog/customer-data-platform/tealiums-take-on-zero-copy/) [PRODUCT DataAccess - Store and analyze your enriched, correlated Tealium data Learn More](https://tealium.com/products/tealium-dataaccess/) [PRODUCT Data Connect - Automate Ingestion Workflows from Cloud Sources like Data Warehouses, CRM, etc Learn More](https://tealium.com/products-real-time-data-collection-and-quality/tealium-data-connect/) [PRODUCT Functions - Customized connections, automate workflows, and launch new use cases faster with simple code Learn More](https://tealium.com/products/functions/) [PRODUCT Event Data Framework - Infrastructure for collecting and distributing data Learn More](https://tealium.com/solutions/event-data-framework/) [PRODUCT The French Army boosts media measurement and performance with Snapchat Conversion API Learn More](https://forbusiness.snapchat.com/inspiration/armeedeterre) [DOCS Data Connect - Automated data ingestion from cloud sources Learn More](https://docs.tealium.com/server-side/data-connect/about/) [DOCS DataAccess - Managed AWS S3 or Redshift instance Learn More](https://docs.tealium.com/server-side/data-storage/about/) [DOCS File Import - Import files as a data source to enrich offline data and make it actionable Learn More](https://docs.tealium.com/server-side/data-sources/file-import/about/) [DOCS Data Sources - Setting up systems to send data to Tealium Learn More](https://docs.tealium.com/server-side/data-sources/about-data-sources/) [DOCS Functions - Use code to customize data flows and integrations Learn More](https://docs.tealium.com/server-side/functions/about/) ## We’re Here to Help #### Connect with an expert to see how Tealium can work for you ### Submitted! 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