---
title: "Moving Banks from Silent Listeners to Engaged Partners"
id: "35688"
type: "resource"
slug: "moving-banks-from-silent-listeners-to-engaged-partners"
published_at: "2021-03-01T16:49:04+00:00"
modified_at: "2025-10-20T20:38:35+00:00"
url: "https://tealium.com/resource/whitepaper/moving-banks-from-silent-listeners-to-engaged-partners/"
markdown_url: "https://tealium.com/resource/whitepaper/moving-banks-from-silent-listeners-to-engaged-partners.md"
excerpt: "[mk_page_section bg_color=\"#007cc2\" padding_top=\"100\" padding_bottom=\"0\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1500484411293{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\"][mk_padding_divider size=\"30\" visibility=\"hidden-sm\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"48\" force_font_size=\"true\" size_phone=\"28\" font_weight=\"300\" font_style=\"normal\" txt_transform=\"none\" margin_bottom=\"0\" font_family=\"none\"]Whitepaper Show Me You Know Me[/mk_fancy_title][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"24\" force_font_size=\"true\" size_phone=\"18\" font_weight=\"400\" font_style=\"normal\" txt_transform=\"none\" margin_bottom=\"0\" font_family=\"none\"]Moving Banks from Silent Listeners..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
  - "Entertainment"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Retail"
  - "Sports"
  - "Travel"
---

Whitepaper

# Show Me You Know Me

## Moving Banks from Silent Listeners to Engaged Partners

Pick up a Truman and move him around.Pause wandering

#### Is there the appetite from consumers for their banks – the company with more behavioural information about them than any other **– to use the data they hold to inform tailored promotional offers?** We don’t want to spoil the ending – but the answer is a massive ‘yes’! Our **consumer-led research** from the UK, Italy, Spain, Germany and France showed a significant, frustrating, and as yet unfilled demand from customers for their banks to use their customer data in the same way as other familiar brands. To offer relevant, personalised, and generally useful communications and promotions. The **opportunity for financial services organisations is significant**. It’s time to make the move from silent listeners, to engaged partners. **Download our latest ebook!** ### Read this ebook to find out: - What consumers in your country really want in relation to promotional offers from their banks - How, where, when, and why – country breakdowns on consumer preferences and their biggest frustrations with their bank’s communications - Frequency is key but how much is too much? Consumers give the answers. - You have the insight, now how do you put words into actions?

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

### Loading

Learn more

### Loading

Learn more

### Loading

Learn more

### Submitted! Thank you!