---
title: "Predictive Insights in Consumer Marketing: A Guide for the Retail Sector"
id: "32242"
type: "resource"
slug: "predictive-insights-in-consumer-marketing-a-guide-for-the-retail-sector"
published_at: "2020-08-19T20:26:59+00:00"
modified_at: "2022-10-17T18:16:28+00:00"
url: "https://tealium.com/resource/whitepaper/predictive-insights-in-consumer-marketing-a-guide-for-the-retail-sector/"
markdown_url: "https://tealium.com/resource/whitepaper/predictive-insights-in-consumer-marketing-a-guide-for-the-retail-sector.md"
excerpt: "[mk_page_section bg_color=\"#027cc1\" bg_gradient=\"vertical\" video_color_mask=\"#027cc1\" gr_end=\"#027cc1\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"2/3\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"36\" font_weight=\"300\" font_family=\"none\"]Report PREDICTIVE INSIGHTS IN CONSUMER MARKETING[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"31\" font_weight=\"300\" font_family=\"none\"]A Guide for the Retail Sector[/mk_fancy_title][/vc_column_inner][vc_column_inner width=\"1/3\" css=\".vc_custom_1590548061113{margin-bottom: -40px !important;border-right-width: 1px..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "Tealium Predict ML™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Layer"
  - "First-Party Data"
  - "Machine Learning"
  - "Predict"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Retail"
---

Whitepaper

# Predictive Insights in Consumer Marketing

## A Guide for the Retail Sector

Pick up a Truman and move him around.Pause wandering

#### If the customer is king, customer data is the crown jewels. As a retailer this is especially true in an offline/online world, where understanding previous customer interaction (and using it as an accurate predictor of future behaviour), underpins commercial success. The use of Machine Learning (ML) and Artificial Intelligence (AI) is revolutionising predictive modelling – something retailers are increasingly looking toward, and which the consumer is rapidly expecting as a given. Indeed, our own research found that 80% of organisations believe that personalisation driven by AI and ML will be welcomed by customers over the next few years. **Download now to discover what AI and ML can bring to your business, and how it will underpin insight into customer behaviour.**

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