---
title: "Preparing for a Cookie-less Future and the move to GA4"
id: "53334"
type: "resource"
slug: "preparing-for-a-cookie-less-future-and-the-move-to-ga4"
published_at: "2022-08-10T10:17:26+00:00"
modified_at: "2025-10-20T20:39:57+00:00"
url: "https://tealium.com/resource/video/preparing-for-a-cookie-less-future-and-the-move-to-ga4/"
markdown_url: "https://tealium.com/resource/video/preparing-for-a-cookie-less-future-and-the-move-to-ga4.md"
excerpt: "[mk_page_section][vc_column][vc_row_inner][vc_column_inner width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGaWpmZU0xNXRpTzQlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][/vc_column_inner][vc_column_inner width=\"1/3\"][vc_column_text css=\".vc_custom_1660127961501{margin-bottom: 0px !important;}\"]As eConsultancy reports, only 36% of marketers feel they have a good handle on what a cookie-less future will look like. Do you ask yourself questions such as, how can we reduce the impact of..."
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Retail"
  - "Sports"
---

Webinar

Video

# Preparing for a Cookie-less Future and the move to GA4

Pick up a Truman and move him around.Pause wandering

As eConsultancy reports, only 36% of marketers feel they have a good handle on what a cookie-less future will look like.

Do you ask yourself questions such as, **how can we reduce the impact of losing third-party cookies and our ability to understand customers, target prospects and unlock new consumer experiences?**You aren’t alone!

Additionally, with Google Universal Analytics being phased out from July 2023 to October 2023, a different data model will mean a total re-implementation. Not only will this provide an opportunity to re-evaluate your current data strategy and your data collection methods, but preparing for these changes now will improve the value data analytics, without a doubt, brings to your organisation.

Join us for a panel discussion with **New Look**, **Selfridges** and **DMPG** as we dive into their perspectives on how to manage these impending changes and how they are navigating a **Cookie-less Future and the move to GA4!**

- Hear how organisations are leveraging their first-party data to optimise work with walled gardens, take a spin with contextual advertising, drive real-time engagement, and accurately measure their campaigns
- Understand how brands are improving conversion measurement: Recover conversions not observed today due to industry limiting factors
- Find out how much effort & resources will it take re-implement Google Analytics
- Learn if Server-Side is the right choice for your business and the value it could bring

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