--- title: "Products – Real-Time CDP & Predictive Insights" id: "40263" type: "page" slug: "products-real-time-cdp-predictive-insights" published_at: "2021-07-08T23:21:48+00:00" modified_at: "2026-02-04T12:58:07+00:00" url: "https://tealium.com/products-real-time-cdp-predictive-insights/" markdown_url: "https://tealium.com/products-real-time-cdp-predictive-insights.md" --- # Real-time CDP and Predictive Insights ## Deliver relevant and trusted experiences based on real-time customer data [Talk to an Expert](/cdh-demo-2/) [Launch a Self-Guided Demo](https://tealium.com/tech-demos/) ## Tealium ### AudienceStream™ #### Turn disparate customer data silos into actionable customer profiles. [Learn More](/products/audiencestream/) ## Tealium ### Predict ML™ #### Supercharge your first-party audiences with predictive insights. [Learn More](/products/tealium-predict-machine-learning/) ## Understand and Engage Your Customers in Milliseconds ### Create Comprehensive Customer Profiles Collect customer data from offline and online sources, standardize it and create persistent customer profiles that continually stitch data together, and resolve identity. Cool, huh? Tealium helps create profiles and audiences across your enterprise to help deliver a consistent, relevant, and trusted customer experience. ### Personalize Every Interaction Engage with your customers like never before, across any channel, based on real-time customer data signals. Tealium integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, so you can make the most of your tech stack to power real-time action and predictive insights. ### Predict Moments That Matter What if you could predict high value customers and provide them a tailored experience to better convert and increase retention? Or predict low value customers and exclude them from advertising efforts to optimize your budget? Tealium Predict ML brings built-in machine learning powered insights to the customer data platform, allowing any user to predict customer behavior and take proactive action across every channel. ### Data Privacy Comes Standard Get proactive with your data privacy practices. Get full and real-time visibility into what privacy preferences and personal information you’re collecting and where you’re sending it. Then, set rules to automatically govern and protect it. Tealium also gives you the tools and practices to be confident your customer’s data is protected by the most stringent requirements. We are ready for GDPR, CCPA (and CPRA), HIPAA, ISO, SSAE18 SOC, and more. ## Delivering Better Data Insights to the World’s Most Innovative Enterprises ### From A(dobe) to Z(endesk) we pair nicely with your other favorite products. ## 37% #### Barcelo Hotels grew revenue 37% with cross-channel customer data powering their campaigns ### “The most important thing Tealium has given us is being owners of everything we put into our platforms...we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.” ##### Johanna Álvarez Adtech and Attribution Modeling Specialist of Data and Digital Media, Barceló Hotel Group ## 67% #### Utah Jazz's marketing results went from low-scoring to high-converting with 67% in return on ad spend and email ticket sales increasing almost a million dollars in three years. ### “Whenever somebody does anything on our site…Tealium – on the fly, dynamically, and in real time – is combining that so we can see that our online and offline visitors are really the same person. We don’t have to do anything to tie that together. Tealium does it for us.” ##### Jared Geurts VP of Analytics and Digital Development, Utah Jazz ## Keep the Technology Stack You Want Without Sacrificing Data Insights ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Why Tealium? ### Market Leaders We are creators and leaders of the Customer Data Platform and Tag Management category. Tealium was named a 2020 Top 50 enterprise product and Top 50 marketing product by G2 Crowd. ### We're Everywhere You Need Us to Be We are a global company with strategically located offices, personnel, and technology infrastructure, allowing us to offer our customers capabilities for managing data based on geographic considerations. ### Real-time Architecture Our platform is built for truly real-time data collection (milliseconds), standardization, transformation, enrichment and activation of customer data. As customer needs and preferences change, your business will be ready to keep pace and deliver the right experience. ### Vendor-neutral Our data-first approach is focused on delivering unified, correct and complete customer data to your business no matter the CRM, social marketing platform, marketing cloud, APIs or analytics suite already in place. ### Built for the Entire Business Tealium helps all teams across the enterprise collect, understand and activate their customer data. ### Privacy and Security From the beginning, data security and customer privacy have been at the forefront of our development strategy. Tealium has achieved a pedigree of 3rd party security and privacy certifications including HIPAA, ISO 27001 and 27018, Privacy Shield and SSAE18 SOC 2 Type I & II. ### Our Team is Your Team Leverage our dedicated team of customer success and digital strategists to support your customer experience efforts and business goals. [Tealium AudienceStream™ With Tealium AudienceStream CDP businesses can build real-time customer profiles that power insights and engagement at scale. Learn More](/products/audiencestream/) [Tealium Predict ML™ Tealium Predict ML combines the insights of machine learning predictions with the engagement power of a CDP to amplify the customer experience. Learn More](/products/tealium-predict-machine-learning/) ## Solutions to Key Business Challenges ### Use Tealium AudienceStream Customer Data Platform and Predict ML to solve common business initiatives. ### Build a Unified Customer Profile Patented visitor stitching technology enables a continuous view of your customer as they engage over time and across channels. ### Extend Insights Across Your Business Tealium builds a unified view of your customer so that every department can deliver a successful, data-driven customer experience. ### Break Down Data Silos Manage the flow of customer data from a central hub instead of across siloed point solutions to build customer trust and mitigate legal risk. ### Leverage Machine Learning You don't need to hire an army of data scientists. Tealium helps transform your customer data into predictive insights in under 5 clicks. ## Key Resources Whitepapers & eBooks Webinars & Videos Product Information [Report CDP MarketScape: Tealium Named Leader in 2022 CDP Evaluation Learn More](/resource/whitepaper/idc-marketscape-cdps-2022/) [eBook Predictive Insights in Consumer Marketing: A Guide for the Retail Sector Learn More](/resource/whitepaper/predictive-insights-in-consumer-marketing-a-guide-for-the-retail-sector/) [eBook Predictive Insights in Consumer Marketing: A Guide for the Financial Services Sector Learn More](/resource/whitepaper/predictive-insights-in-consumer-marketing-a-guide-for-the-financial-services-sector/) [eBook Predictive Insights in Consumer Marketing: A Guide for the Gaming Sector Learn More](/resource/whitepaper/predictive-insights-in-consumer-marketing-a-guide-for-the-gaming-sector/) [eBook Getting Started with a Customer Data Platform Learn More](/resource/whitepaper/getting-started-customer-data-platform/) [Video Next Level Customer Insights: Using a CDP for NPS, ML, Omnichannel and More! Learn More](/video/na-digital-virtualocity-2021-next-level-customer-insights/) [Video Tealium Predict: Drive Better Customer Experience and Insights with Data-driven Predictions Learn More](/video/tealium-predict-drive-better-customer-experience-and-insights-with-data-driven-predictions/) [Webinar How to Supercharge Your Customer Data to Power Predictive Insights Learn More](/video/how-to-supercharge-your-customer-data-to-power-predictive-insights/) [Webinar 3 Proven Recipes for Increasing Loyalty and Retention Learn More](/video/3-proven-recipes-for-increasing-loyalty-and-retention/) [Document Getting Started with AudienceStream Learn More](https://tealium.influitive.com) [Datasheet Tealium AudienceStream™ and Tag Management Systems Learn More](/resource/datasheet/tealium-audiencestream-plus-tag-management-systems/) [Datasheet Tealium AudienceStream Learn More](/resource/datasheet/tealium-audiencestream/) [Whitepaper Shifting to First-Party Data for a Better Customer Experience Learn More](/resource/whitepaper/shifting-to-first-party-data/) ## See How It Works #### Get a deep dive into how Tealium works by checking out our documentation [Learn More](/docs-overview/) ## We’re here to help #### Want to see how a single customer view would benefit your business? Let us show you how it can benefit customer engagement and insights alike. ### Submitted! Thank you!