--- title: "Products – Real-time Data Collection & Quality" id: "40298" type: "page" slug: "products-real-time-data-collection-and-quality" published_at: "2021-07-08T23:25:35+00:00" modified_at: "2026-01-27T14:41:13+00:00" url: "https://tealium.com/products-real-time-data-collection-and-quality/" markdown_url: "https://tealium.com/products-real-time-data-collection-and-quality.md" --- # Real-time Data Collection and Data Quality ## In one central hub, you can collect customer data, ensure data quality, and send it anywhere [Talk to an Expert](/cdh-demo-2/) [Launch a Self-Guided Demo](https://tealium.com/tech-demos/) ## Tealium ### iQ Tag Management™ #### Client-side data collection and tag management. [Learn More](/products/tealium-iq-tag-management-system/) ## Tealium ### EventStream API Hub™ #### Server-side data collection for web, mobile, IoT and more. [Learn More](/products/tealium-eventstream/) ## Collect and Manage All Your Customer Data ### Simplify a comprehensive data collection Your customer data comes from any and many sources (web, mobile applications, IoT, servers, kiosks, and offline sources). Tealium gives you one place to collect it, bring it together, and activate it across all the marketing and analytics tools you use to power customer-first experiences. ### Standardize data and ensure quality Data outcomes are only as good as data inputs. Tealium allows you to monitor data quality in real-time so you can be confident the data coming into your business is trusted, in the right format, and ready to use. ### Power all your tools with the flip of a switch With a first-party data foundation in place, your business can quickly go to work delivering better customer experiences and driving growth. Tealium’s industry-leading integration marketplace powers your best-in-class technology stack, generating insights from the same customer data set. ### Data privacy comes standard Get proactive with your data privacy practices. Easily collect and enforce privacy preferences with Tealium’s built-in consent and privacy manager or integrations with your preferred consent management platform. Whatever the privacy hurdle, Tealium provides a wide array of tools, product features, and complementary services to ensure customer privacy and a secure data foundation. ## Delivering Better Data to the World's Most Innovative Enterprises ### From A(dobe) to Z(endesk) we pair nicely with your other favorite products. ## 18% #### TUI saw their return on ad spend increased by 18% with cost per booking dropping by 6% ### “We’re looking forward to expanding our use of this tool, not only focusing on the conversion event but using that server-side data to deliver an outstanding customer experience via relevant, useful and timely remarketing ads.” ##### Volkan Özturan Team Analytics Digital Commerce at Berlin TUI GROUP ## 5% #### Presidum Health lowered insurance costs by reducing ER visits for the top 5% of patients ### Tealium helps stitch together this real-time data with demographic and historical data to provide doctors a complete picture to accelerate access to and quality of care ## Deliver the Best Outcomes, Without Limitations ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Why Tealium? ### Market Leaders We are creators and leaders of the Customer Data Platform and Tag Management category. Tealium was named a 2020 Top 50 enterprise product and Top 50 marketing product by G2 Crowd. ### We’re Everywhere You Need Us to Be We are a global company with strategically located offices, personnel, and technology infrastructure, allowing us to offer our customers capabilities for managing data based on geographic considerations. ### Real-time Architecture Our platform is built for truly real-time data collection (milliseconds), standardization, transformation, enrichment, and activation of customer data. As customer needs and preferences change, your business will be ready to keep pace and deliver the right experience. ### Vendor-neutral Our data-first approach is focused on delivering unified, correct and complete customer data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite already in place. ### Built for the Entire Business Tealium helps all teams across the enterprise collect, understand and activate their customer data. ### Privacy and Security From the beginning, data security and customer privacy have been at the forefront of our development strategy. Tealium has achieved a pedigree of 3rd party security and privacy certifications including HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II. ### Our Team Is Your Team Leverage our dedicated team of customer success and digital strategists to support your customer experience efforts and business goals. ## Product Offerings [Tealium iQ Tag Management™ Tealium iQ Tag Management powers more digital experiences than any other enterprise tag management provider. Collect and manage client-side customer data and martech vendors across web, mobile, IoT, and connected devices. Learn More](/products/tealium-iq-tag-management-system/) [Tealium EventStream API Hub™ Tealium EventStream provides API-based data collection and delivery solutions ideal for mobile, IoT, and connected devices— or desktop and web when efficiency is critical. Get ultimate flexibility for all your server-side data in one, central hub. Learn More](/products/tealium-eventstream/) ## Solutions to Key Business Challenges ### Use Tealium iQ Tag Management and EventStream API Hub to solve common data collection and quality business initiatives. ### Build a First-party, Resilient Data Collection Brands must hone their first-party data collection capabilities to continue delighting customers even after third-party data tactics disappear ### Improve Data Operations and Efficiency A data layer approach to data collection helps brands improve efficiency and agility while adding real-time engagement capabilities. ### Reduce Integration, ETL, and Time-to-value with New Tools Build a data foundation that ensures proper data collection, reduces post-collection ETL time, and improves time-to-value of new tools. ### Know, Honor, and Maintain Customer Preferences Tealium helps enforce privacy and consent preferences, accelerating compliance with regulations such as GDPR and CCPA/CPRA. ## Key Resources Webinars & Videos Case Studies & eBooks Product Information Solutions [Webinar Building a 'Future-Proof' Data Foundation Learn More](/video/emea-digital-virtualocity-2021-building-a-future-proof-data-foundation/) [Video Take Your Data Foundation from Good to Great! Learn More](/video/na-digital-virtualocity-2021-take-your-data-foundation-from-good-to-great/) [Video How Brand and Data Collide: How Network 10 is Harnessing Data in a Privacy-led Future Learn More](/video/where-brand-and-data-collide/) [Video How USAA Went from Good to Great with Tealium Learn More](/video/na-digital-virtualocity-2021-how-usaa-went-from-good-to-great-with-tealium/) [eBook A First-Party Data Strategy Takes the Cake Learn More](/resource/whitepaper/first-party-data-takes-the-cake/) [Case Study Tealium + Facebook Help TUI Future Proof Social Ad Spend Learn More](/resource/case-study/tealium-facebook-tui-future-proof-social-ad-spend/) [Case Study Adore Beauty Boosts Customer Engagement by 400% Through Intelligent Data Activation Learn More](/resource/case-study/adore-beauty-boosts-customer-engagement-by-400-percent/) [Fundamentals Tracking and Delivering Data Client-side or Server-side Learn More](/resource/fundamentals/client-vs-server-side-tracking/) [Blog Product Spotlight: Event Data Framework Learn More](/blog/under-the-hood/product-spotlight-event-data-framework/) [Blog Reimagining Your Data Collection Strategy: 5 Tips to Thrive in the Cookieless World Learn More](/blog/first-party-data/reimagining-your-data-collection-strategy-5-tips-to-thrive-in-the-cookieless-world/) [AI/ML Data Preparation Enriching Customer Event Data with Transformer Models Learn More](https://tealium.com/developer-center/enriching-customer-event-data-with-transformer-models/) [Data Strategy Delivering Personalized Content through your CMS with Tealium Learn More](https://tealium.com/developer-center/delivering-personalized-content-through-your-cms-with-tealium/) [Real-Time Personalization Optimizing AI Insights with Tealium’s Event, Visit, and Visitor Data Scopes Learn More](https://tealium.com/developer-center/optimizing-ai-insights-with-tealiums-event-visit-and-visitor-data-scopes/) ## See How It Works #### Get a deep dive into how Tealium works by checking out our documentation [Learn More](/docs-overview/) ## We’re Here to Help #### Get in touch and we’ll help you with whatever you need. ### Submitted! 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