---
title: "Real-Time Marketing at L.L. Bean"
id: "8757"
type: "resource"
slug: "real-time-marketing-llbean"
published_at: "2015-05-13T22:54:22+00:00"
modified_at: "2022-10-17T21:23:41+00:00"
url: "https://tealium.com/resource/case-study/real-time-marketing-llbean/"
markdown_url: "https://tealium.com/resource/case-study/real-time-marketing-llbean.md"
excerpt: "[mk_page_section padding_bottom=\"80\" sidebar=\"sidebar-1\"][vc_column][vc_row_inner][vc_column_inner css=\".vc_custom_1450128270188{margin-left: -26px !important;}\"][mk_image src=\"http://tealium.com/wp-content/uploads/2015/03/llbean1.jpg\" image_width=\"255\" crop=\"false\"][/vc_column_inner][/vc_row_inner][vc_row_inner css=\".vc_custom_1450205619802{margin-bottom: 20px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\"][vc_column_inner][vc_column_text el_class=\"smallerh2\"] Real-Time Marketing: How Fast Data Can Drive Next Generation Customer Interactions [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text] Executive Summary Learn how L.L. Bean is..."
taxonomy_resource_type:
  - "Case Study"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
taxonomy_vertical:
  - "Retail"
---

Case Study

# Real-Time Marketing at L.L. Bean

Pick up a Truman and move him around.Pause wandering

## Real-Time Marketing: How Fast Data Can Drive Next Generation Customer Interactions

## Executive Summary

Learn how L.L. Bean is using the Tealium AudienceStream™ real-time enterprise data platform to improve the performance of its cart abandonment programs, as well as better align customer treatments across all digital touch points. AudienceStream provides L.L. Bean with a single source of universal, 360-degree customer profiles that can be leveraged across its entire marketing technology stack to improve results in real time. Watch this video from Digital Velocity 2015.

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

### Loading

Learn more

### Loading

Learn more

### Loading

Learn more

### Submitted! Thank you!