---
title: "Shifting into Higher Gear with Customer Data"
id: "53298"
type: "resource"
slug: "shifting-into-higher-gear-with-customer-data"
published_at: "2022-08-05T03:38:07+00:00"
modified_at: "2025-10-20T20:40:49+00:00"
url: "https://tealium.com/resource/whitepaper/shifting-into-higher-gear-with-customer-data/"
markdown_url: "https://tealium.com/resource/whitepaper/shifting-into-higher-gear-with-customer-data.md"
excerpt: "[mk_page_section bg_stretch=\"true\" enable_3d=\"true\" bg_gradient=\"horizontal\" video_color_mask=\"#4cc6f8\" gr_end=\"#54fee8\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title color=\"#ffffff\" size=\"38\" line_height=\"105\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]Shifting into Higher Gear with Customer Data[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"32\" line_height=\"105\" font_weight=\"500\" font_family=\"none\"]How CDPs can help automakers and dealers..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "Automotive"
  - "Healthcare"
  - "Retail"
  - "Sports"
---

Whitepaper

# Shifting into Higher Gear with Customer Data

## How CDPs can help automakers and dealers worldwide win on a fast-changing course

Pick up a Truman and move him around.Pause wandering

#### With the pandemic-related supply chain disruption, the changing relationship between automakers and auto dealers, as well as the loss of 3rd-party cookies and the endless number of options for consumers, the auto industry must adapt to meet consumer demands. Now is the time for both automakers and dealers to shift to smarter, more efficient marketing and seize the full potential of customer data. *Understanding each customer* is the key to staying ahead on this ever-changing course. Check out the guide, **Shifting into Higher Gear with Customer Data**, to discover how a Customer Data Platform (CDP) is the foundation that makes it possible to collect, enrich, and activate customer data to provide the ultimate customer experience. ### Download the guide to discover: - Tips for using your customer data to gain lifetime customers - Relevant CDP use cases to get you started - Your automotive CDP checklist

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