--- title: "Solutions – Data Collection & Privacy" id: "40344" type: "page" slug: "solutions-data-collection-privacy" published_at: "2021-07-03T19:30:43+00:00" modified_at: "2026-08-14T23:10:46+00:00" url: "https://tealium.com/solutions-data-collection-privacy/" markdown_url: "https://tealium.com/solutions-data-collection-privacy.md" --- # Tealium for Data Collection & Privacy ## Place privacy and consent at the core when collecting first-party data in order to build trusted customer relationships [Talk to an Expert](/cdh-demo-2/) [Launch a Self-Guided Demo](https://tealium.com/tech-demos/) ## Empower Your Customer Experience Programs with Privacy-conscious, First-party Data. ### With Tealium, you can be confident in complying with evolving, global privacy regulations while you deliver trusted and relevant customer experiences. ### Collect First-party Data ### Maintain Enterprise Security ### Improve Data Operational Efficiency ### Reduce Integration Time and ETL ## Solutions to Key Business Challenges ### Tealium gives you control and confidence over customer data collection ### Collect Privacy-conscious Customer Data It’s your customer, so collect your own customer data instead of relying on third-party vendors. Organizations who establish a privacy-centric data foundation can obtain, maintain, and respect consent throughout the customer lifecycle and as a result, build customer trust. ### Know and Honor Customer Preferences Customers need a way to express their choice, and businesses must recognize and honor their preferences. Tealium’s identity resolution and consent management capabilities give enterprises confidence to uphold privacy choices across their customer experience efforts. ### Add Visibility, Control and Efficiency with Sensitive Data Sensitive customer data requires strict handling, collection, and monitoring (to avoid mistakes!). Tealium provides tools to control your data practices from the point of collection throughout the data lifespan in order to reduce any long term risk to your business. ## Delivering Better Data to the World’s Most Innovative Enterprises ### From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better. ## 18% #### After implementing improved tracking, TUI Travel Group's return on ad spend increased by 18% with cost per booking dropping by 6%. ### “We’re looking forward to expanding our use of this tool, not only focusing on the conversion event but using that server-side data to deliver an outstanding customer experience via relevant, useful and timely remarketing ads.” ##### Volkan Özturan Team Analytics Digital Commerce, Berlin TUI Group ## 5% #### Presidium Health reduced ER visits for the top 5% of patients with better insights into patient health. ### “The path to the future of healthcare is digital healthcare” ##### Ashkan Hayatdavoudi, MD, JD Chief Medical Officer, Co-founder at Presidium Health ### Collect First-party Data with Tag Management and Server-side Data #### Brands engage with customers across multiple channels where data is at the heart of every engagement and insight. But the way brands can use this data is changing. Third-party data tactics are disappearing, and first-party data has surfaced to fill the gap. Brands must continue to develop first-party-centric data collection strategies in order to delight customers well into the future. ### Maintain the Highest Information Security Standards #### The days of collecting all possible customer data attributes and worrying about it later are over. Regulatory pressure and consumer attitudes towards privacy have raised the bar for collecting data. Whether for regulations like HIPAA or GDPR or standards like ISO 27001, securing customer data is paramount. With a privacy-centric data layer approach, brands can achieve greater mastery over first-party customer data while lowering their risk of non-compliance. ### Improve Your Data Operations Efficiency and Add Real-time Capabilities #### When businesses collect data the right way, your downstream actions and analyses are more accurate, and your path-to-insights is more efficient and relevant. Brands can improve operational efficiency and agility by using a data layer approach to data collection. Not to mention, this method affords real-time engagement opportunities. ### Reduce Integration Time, ETL Requirements, and Time-to-value with New Systems #### A little up-front work on data collection goes a long way towards organizational agility with customer tech. Proper data collection techniques save post-collection ETL requirements while also reducing time-to-value with new systems by building a solid data foundation. As new technology emerges, this vendor and tool-neutral approach to customer data collection unlocks significant value for your business. ## Keep the Technology Stack You Want Without Sacrificing Data Insights ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Recommended Content [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ## We’re Here to Help #### Let us show you how Tealium can help you collect data in a privacy-conscious way and build customer trust. ### Submitted! Thank you!