--- title: "Solutions – Predictive Insights & Customer Analytics" id: "40341" type: "page" slug: "solutions-predictive-insights-customer-analytics" published_at: "2021-07-08T22:26:20+00:00" modified_at: "2026-08-14T23:14:01+00:00" url: "https://tealium.com/solutions-predictive-insights-customer-analytics/" markdown_url: "https://tealium.com/solutions-predictive-insights-customer-analytics.md" --- # Tealium for Customer Analytics & Predictive Insights ## Deliver proactive, meaningful experiences based on real-time data across the customer journey [Talk to an Expert](/cdh-demo-2/) [Launch a Self-Guided Demo](https://tealium.com/tech-demos/) ## Understand Buyer Behaviors Through Customer Data ### One-on-one conversations are best for understanding customers, but for most businesses, that’s not possible. Use data to anticipate your most likely buyers, predict a segment that could churn, or figure out the precise time to present an offer. ### Analyze Cross-channel Behavior ### Build Your Own Predictive Actions ### Reduce Time and Effort to Insight ### Automate Insights-to-action ## Solutions to Key Business Challenges ### Model your customers your way and connect insights to action. ### Collect Data for Better Insights Tealium helps you collect data in a foundational layer, ensuring data is high quality from the start. With an integration marketplace of 1300+ technologies, you can focus on analyzing data, not just collecting it the right way. ### Define Your Own Attributes When every business-customer relationship is unique, out-of-the-box vendor metrics, segments, and reports can be a huge drag on analysis. With Tealium, you can model your customer and audience segments as you see fit. ### Connect Insights to Action Businesses often rely on marketing or CX to implement the hard-won insights gleaned from analysis. Tealium gives the entire organization the tools to build custom reports and the ability to automate real-time action. ## Delivering Better Data to the World’s Most Innovative Enterprises ### From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better. ## 70+ #### Microsoft manages data collection across more than 80 markets, representing 70+ unique types of media tags, and more than 1200 conditions for where and when to fire them. ### “We've been able to move around ten million dollars this last year into new tactics from what was there before” ##### Chris Cook Sr. Web BI Architect at Microsoft ## 6x #### Thomas Sabo reduced in cart abandonment thanks to effective nudge emails with conversion rates six to seven times higher than average. ### “The use of data to analyse taste is a complex challenge. It needs to sit alongside understanding behaviour, and with Tealium AudienceStream, Thomas Sabo was able to drive loyalty — and sales — with customers in one of the most turbulent years in retail history.” ##### Florian Schlütter Business Analyst E-Commerce at Thomas Sabo GmbH & Co. KG ## 1 #### One single Universal Data Layer powering analytics to provide consistency across platforms to make analysis easier and more effective ### "What ends up happening is you have apples to apples view of whether I walk into an in-person event or I happen to be browsing a website that can be seen the same way, and so it can be treated the same way when it comes to presenting that data on a dashboard" ##### Steve Setzer Program Manager, Marketing Operations at Facebook ### Analyze Cross-channel Behavior #### We’re faced with new challenges to tracking customer behavior today, so brands must take a first-party data-centric approach when assessing customer interactions. Customers access multiple sources and channels, but with the right collection capabilities, analysts can create a data foundation that provides a complete view of their customers’ activities. Teams can focus on measuring and analyzing the behavior rather than waste time and resources wrangling data. ### Build Your Own Predictive Insights #### Predictive insights require a high volume of high quality data for analysis. Tealium enables brands to collect data from a wide range of sources, resolve customer identity, and define custom attributes. With Predict ML, you can predict any attribute you’re tracking, then use that prediction to define audience segments and trigger CX actions. ### Reduce Time and Effort to Insight #### Analysts commonly spend up to 80% of their time wrangling data instead of analyzing it. Tealium’s data layer approach helps companies reduce post-processing time by building insights directly into their data collection practices. With pre-defined analysis points, organizations greatly reduce time-to-insight and save effort producing results. ### Alternate Customer Experiences in Real-time #### The reason we learn new things is so we can use them to improve our lives. Otherwise, what’s the point? So the value of a customer insight depends on how you activate it. Instead of relying on backward-looking, manual segmentation efforts, build your CX goals into data collection practices. That way, your insights drive maximum value and don’t sit in a report. ## Keep the Technology Stack You Want Without Sacrificing Data Insights ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Recommended Content [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ## We’re Here to Help #### Let us show you how Tealium can help provide the predictive insights and customer analytics you need to drive ROI. ### Submitted! Thank you!