--- title: "Solutions – Single Customer View" id: "40275" type: "page" slug: "solutions-single-customer-view" published_at: "2021-07-08T22:42:39+00:00" modified_at: "2026-08-14T23:14:51+00:00" url: "https://tealium.com/solutions-single-customer-view/" markdown_url: "https://tealium.com/solutions-single-customer-view.md" --- # Tealium for Creating a Unified Customer Profile ## Collect, unify, and activate data in real-time so you can deliver the moments your customers deserve [Talk to an Expert](/cdh-demo-2/) [Launch a Self-Guided Demo](https://tealium.com/tech-demos/) ## Understand and Delight Your Customers By Using Current and Complete Data ### Today’s buyers browse on mobile devices, contact support centers, and shop in physical stores. With a unified profile of that customer, brands can start to create amazing and personalized experiences. ### Personalize Customer Engagement ### Access Customer Insights Faster ### Measure Cross-Channel Behavior ### Maximize a Best-of-breed Tech Stack ## Solutions to Key Business Challenges ### Tealium helps you build an actionable, real-time customer profile unique to your business and goals. ### Get the full picture Collect data across sources like the web, mobile, digital apps, digital products, IoT devices, offline data and more — all from one, central hub. We’ve got you covered with over 1300 pre-built integrations. However, if you need it, we also offer options to build your own. ### Build Your Own Insights Your business needs flexible capabilities to organize all that data coming from so many places. Tealium lets you construct a customer view based on your own business rules. You decide what powers identity resolution and what attributes are most important for insights and targeting. ### Act on Richer Insights Customer data is only valuable if you use it. Our industry-leading integration marketplace ensures you can use your customer data where you see fit — whether you send it to a BI, analytics, or ML solution, or directly trigger customer engagement actions. ## Delivering Better Data to the World’s Most Innovative Enterprises ### From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better. ## 37% #### Barcelo Hotel Group grew revenue 37% with cross-channel customer data powering their campaigns. ### “The most important thing Tealium has given us is being owners of everything we put into our platforms...we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.” ##### Johanna Álvarez Adtech and Attribution Modeling Specialist of Data and Digital Media at Barceló Hotel Group ## 500+ #### Gap delivers personalized home page experiences powered by 500+ Tealium Badges and Audiences. ### “Tealium played a big role to help delivering and creating those signals that we can action on” ##### Greg Phipps Head of Digital Performance and Growth at Gap Inc. ### Personalize Customer Engagement #### A cross-channel customer view allows you to understand your customer through data. Tealium allows you to build one consistent view of the customer across every customer-facing department. Use this view in any individual channel to drive personalized engagement. ### Get Deep Customer Insights Faster #### When customer data is scattered, insights are incomplete, manual, and slow to surface. By unifying customer data in one platform, you have more data available to drive insights that are more complete and quicker to act upon. ### Measure Customer Behavior Across the Full Journey #### To build a customer experience that engages customers in the moments that matter, all channels should have a common understanding of the customer. Tealium allows you to generate and syndicate customer insights to where they’re needed most so you can build a relevant, consistent customer experience. ### Maximize Your Best-of-breed Tech Stack #### The world’s most customer-obsessed companies wisely invest in a best-of-breed tech stack. But technology and customer behaviors change quickly. With Tealium in place, you have a portable foundation of customer data that integrates with any tool to consistently engage customers now or in the future. ## Keep the Technology Stack You Want Without Sacrificing Data Insights ### Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data. [View Integrations](/integrations) ## Recommended Content [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ## We’re Here to Help #### Want to see how a single customer view would benefit your business? Let us show you how it can benefit customer engagement and insights alike. ### Submitted! Thank you!