---
title: "Striking The Balance"
id: "33813"
type: "resource"
slug: "striking-the-balance"
published_at: "2020-12-02T17:15:22+00:00"
modified_at: "2025-10-20T19:42:30+00:00"
url: "https://tealium.com/resource/whitepaper/striking-the-balance/"
markdown_url: "https://tealium.com/resource/whitepaper/striking-the-balance.md"
excerpt: "[mk_page_section bg_color=\"#027cc1\" bg_gradient=\"vertical\" video_color_mask=\"#027cc1\" gr_end=\"#027cc1\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"2/3\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"36\" font_weight=\"300\" font_family=\"none\"]Report STRIKING THE BALANCE[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"31\" font_weight=\"300\" font_family=\"none\"]Revenue and Responsibility in Gaming[/mk_fancy_title][/vc_column_inner][vc_column_inner width=\"1/3\" css=\".vc_custom_1590548061113{margin-bottom: -40px !important;border-right-width: 1px !important;border-left-width: 1px !important;padding-top:..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "Tealium Predict ML™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Layer"
  - "First-Party Data"
  - "Machine Learning"
  - "Predict"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
  - "Entertainment"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Retail"
  - "Sports"
---

Whitepaper

# Striking the Balance

## Revenue and Responsibility in Gaming

Pick up a Truman and move him around.Pause wandering

#### The gaming sector has a fine line to tread. On one hand, the gaming industry has an underlying need to operate profitably through increasing customer spend, avoiding churn, and driving loyalty, alongside the commercial model sits their responsibility in maintaining gaming as exciting and fun! Yet with great power comes great responsibility, and identifying problem gamblers and those who show behaviours that indicate potentially damaging gaming, must remain at the core. **Download our latest report to hear industry insider views, genuine consumer perspectives and tangible advice on how to do the best for both your business and your customers**

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