---
title: "Tealium + Google: How to Maximize Conversions with a First-Party Data Strategy"
id: "56149"
type: "resource"
slug: "tealium-google-enhance-capi-webinar"
published_at: "2023-01-06T04:23:38+00:00"
modified_at: "2023-02-24T17:24:37+00:00"
url: "https://tealium.com/resource/video/tealium-google-enhance-capi-webinar/"
markdown_url: "https://tealium.com/resource/video/tealium-google-enhance-capi-webinar.md"
excerpt: "[mk_page_section][vc_column][vc_row_inner][vc_column_inner width=\"2/3\"][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRDFfQkFUREpIeEklMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column_inner][vc_column_inner width=\"1/3\"][vc_column_text css=\".vc_custom_1656327433709{margin-bottom: 0px !important;}\"]Kingfisher had a drive to be a data-driven organisation, the need to activate data in the best way possible is a crucial element in preparing for tomorrow. Hear from Emily Lim, Enterprise Architect from Kingfisher..."
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
taxonomy_vertical:
  - "B2B"
---

Webinar

Video

# Tealium + Google: How to Maximize Conversions with a First-Party Data Strategy

## Episode 3 of Conversion API Webinar Series

Pick up a Truman and move him around.Pause wandering

#### The way in which advertising is informed by data will continue to fundamentally change over the coming years. To power privacy-centric advertising in a world without third-party cookies, businesses need to start delivering a first-party driven approach. In this webinar, we’ll explore how the combination of Tealium’s Customer Data Hub and Google Ads Enhanced Conversions can help advertisers preserve conversion measurement, improve the observability of conversions lost due to technical limitations, and drive better targeting and ad optimization by helping businesses leverage first-party data from across their organization.

The way in which advertising is informed by data will continue to fundamentally change over the coming years. To power privacy-centric advertising in a world without third-party cookies, businesses need to start delivering a first-party driven approach.

In this webinar, we’ll explore how the combination of Tealium’s Customer Data Hub and Google Ads Enhanced Conversions can help advertisers preserve conversion measurement, improve the observability of conversions lost due to technical limitations, and drive better targeting and ad optimization by helping businesses leverage first-party data from across their organization.

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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