---
title: "Tealium + Meta: Inside Tealium’s Unique Integration with Meta Conversions API"
id: "56147"
type: "resource"
slug: "tealium-meta-conversion-api-webinar"
published_at: "2023-01-06T04:15:59+00:00"
modified_at: "2023-01-25T20:02:39+00:00"
url: "https://tealium.com/resource/video/tealium-meta-conversion-api-webinar/"
markdown_url: "https://tealium.com/resource/video/tealium-meta-conversion-api-webinar.md"
excerpt: "[mk_page_section][vc_column][vc_row_inner][vc_column_inner width=\"2/3\"][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRDFfQkFUREpIeEklMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column_inner][vc_column_inner width=\"1/3\"][vc_column_text css=\".vc_custom_1656327433709{margin-bottom: 0px !important;}\"]Kingfisher had a drive to be a data-driven organisation, the need to activate data in the best way possible is a crucial element in preparing for tomorrow. Hear from Emily Lim, Enterprise Architect from Kingfisher..."
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
taxonomy_vertical:
  - "B2B"
---

Webinar

Video

# Tealium + Meta: Inside Tealium’s Unique Integration with Meta Conversions API

## Episode 2 of Conversion API Webinar Series

Pick up a Truman and move him around.Pause wandering

#### The Tealium + Meta Better Together story isn’t new, but the ways brands are leveraging our partnerships are. With 175 successful customer deployments, Tealium’s integration with Meta’s Conversions API (CAPI) and Event Match Quality (EMQ) is the key to achieving unified client and server-side data. Get an exclusive look at how brands like TUI use Tealium’s turnkey partnership with Meta to: - Increase conversion rates across multiple channels - Significantly improve return on ad spend - Reduce acquisition costs

The Tealium + Meta Better Together story isn’t new, but the ways brands are leveraging our partnerships are. With 175 successful customer deployments, Tealium’s integration with Meta’s Conversions API (CAPI) and Event Match Quality (EMQ) is the key to achieving unified client and server-side data.

Get an exclusive look at how brands like TUI use Tealium’s turnkey partnership with Meta to:

- Increase conversion rates across multiple channels
- Significantly improve return on ad spend
- Reduce acquisition costs

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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