---
title: "The 5 Key Steps to Customer Data Platform (CDP) Success"
id: "34675"
type: "resource"
slug: "the-5-key-steps-to-customer-data-platform-cdp-success"
published_at: "2020-12-17T18:57:22+00:00"
modified_at: "2025-10-20T20:38:32+00:00"
url: "https://tealium.com/resource/whitepaper/the-5-key-steps-to-customer-data-platform-cdp-success/"
markdown_url: "https://tealium.com/resource/whitepaper/the-5-key-steps-to-customer-data-platform-cdp-success.md"
excerpt: "[mk_page_section bg_color=\"#009cc2\" bg_stretch=\"true\" enable_3d=\"true\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"36\" font_weight=\"900\" font_family=\"none\"]The 5 Key Steps to Customer Data Platform (CDP) Success[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"31\" font_weight=\"500\" font_family=\"none\"]How to Prepare, Staff, and Measure ROI for..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
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---

Whitepaper

# The 5 Key Steps to Customer Data Platform (CDP) Success

## How to Prepare, Staff, and Measure ROI for Your CDP Strategies

Pick up a Truman and move him around.Pause wandering

#### You know a Customer Data Platform (CDP) helps build a single view of your customer – ready for what comes next? **Now’s the time to determine who should own the CDP in your organization, how you will measure ROI, and how will you deploy this robust tool!** Now let’s get your CDP project set up for success! ### Read this eBook to unlock access to the 5 key steps to CDP success, including how to: - Staff for a CDP with real world examples of team structures in both small and enterprise organizations - Define how success will be measured - Determine segments and sophisticated ID resolution strategies - Create a solid action plan for deployment - Measure and monitor progress to ensure long-term success that achieves optimal performance

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