---
title: "The Future of Pharma is Data-Centric"
id: "59456"
type: "resource"
slug: "the-future-of-pharma-is-data-centric"
published_at: "2023-03-13T20:51:04+00:00"
modified_at: "2025-12-08T21:00:15+00:00"
url: "https://tealium.com/resource/whitepaper/the-future-of-pharma-is-data-centric/"
markdown_url: "https://tealium.com/resource/whitepaper/the-future-of-pharma-is-data-centric.md"
excerpt: "[mk_page_section bg_color=\"#12c7fc\" bg_stretch=\"true\" enable_3d=\"true\" bg_gradient=\"horizontal\" video_color_mask=\"#16abdd\" gr_end=\"#7c1adf\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title color=\"#ffffff\" size=\"39\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]2022 State of the CDP[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"32\" line_height=\"75\" font_weight=\"500\" font_family=\"none\"]The art of what's possible in the age of..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "Tealium for Pharma"
taxonomy_topic:
  - "Real Time Personalization"
taxonomy_vertical:
  - "Healthcare"
  - "Pharma"
---

Whitepaper

# The Future of Pharma is Data-Centric

## Independent Survey Finds New Opportunities to Better Engage HCPs and Patients

Pick up a Truman and move him around.Pause wandering

#### There are new opportunities for pharma companies to provide proactive experiences, better engage HCPs, and retain patients. To deliver these experiences and improve the HCP journey, pharma companies need to recognize and understand HCPs in various contexts, which requires connected and unified data. To help pharma companies do this, Tealium surveyed over 400 healthcare practitioners to learn more about how they perceive the value of their relationship with pharma reps, the quality of information they receive from pharma companies, and how recommendations from patients influence their actions. In the survey, The Future of Pharma is Data-Centric, discover key findings and research results, understand the importance of connected and unified data, and see how to utilize a CDP to improve HCP and patient experiences. **Download the report to discover the key findings, including:** - The top 4 influencing factors in pharmaceutical selection for prescription - The preferred information sources for new pharmaceuticals by priority - How pharma brands influence HCP decisions through targeted information - Insights into the value of sales rep relationships, communication, and information

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