--- title: "Building a Single Customer View Unique To You" id: "36610" type: "resource" slug: "the-joy-of-data-cookbook-chapter-1" published_at: "2021-03-31T19:32:08+00:00" modified_at: "2025-10-20T20:38:38+00:00" url: "https://tealium.com/resource/whitepaper/the-joy-of-data-cookbook-chapter-1/" markdown_url: "https://tealium.com/resource/whitepaper/the-joy-of-data-cookbook-chapter-1.md" excerpt: "[mk_page_section bg_color=\"#7ed4d4\" bg_stretch=\"true\" enable_3d=\"true\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title color=\"#ffffff\" size=\"39\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]Power a better customer experience[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"32\" font_weight=\"500\" font_family=\"none\"]See how to create a single customer view unique to you![/mk_fancy_title][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"36766\"..." taxonomy_resource_type: - "Whitepaper" taxonomy_product: - "AudienceStream Customer Data Platform™" taxonomy_topic: - "Data Privacy Governance" taxonomy_vertical: - "B2B" - "Digital Services" - "Entertainment" - "Financial" - "Healthcare" - "Hospitality" - "Media" - "Retail" - "Sports" - "Travel" --- Whitepaper # Power a better customer experience ## See how to create a single customer view unique to you! Pick up a Truman and move him around.Pause wandering #### Personalizing experiences has become one of the top ways brands keep customers coming back. That’s why in our new cookbook, Building a Single Customer View Unique to You, we’re sharing proven customer data use case recipes for serving up sizzlin’ experiences! ### Check it out to learn how to: - Power a single view of the customer that generates robust insights - Drive dynamic personalization across all of your digital channels - Create the kind of experiences your customers will rave about ## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ### Submitted! Thank you! --- # Building a Single Customer View Unique to You **Powerful Customer Data Use Case Recipes for Driving Amazing CX** --- A comprehensive view of your customer is the single most effective way to deliver a relevant and timely customer experience. This use case benefits all departments and roles by generating a single view of the customer across engagement channels. It’s a goal that’s a bit of a unicorn for marketing and analytics teams, but if you can build your view with the right customer data ingredients and tools, it can truly drive higher customer lifetime value (LTV) and revenue for your business. The single view is created for many reasons, but the main outcome is generating an accurate view of your buyer as the foundation of customer analytics, as well as orchestrating engagement. When the data is accurate and current (real-time is ideal), teams can deliver the right experience to the customer at the right time. This results in higher customer lifetime value, more engaged customers, and more loyal buyers. --- ## The Top 2 Ways to Create a Single Customer View That Drives Powerful Business Results --- ### Use Case Recipe 1: Grill Up a Single View of Your Customer to Generate Appetizing Insights **Problem** There is so much customer data in so many different places that generating high-quality insights can be slow and laborious due to data-wrangling and the need for technical resources. Every day it takes to generate a customer insight is one less day that insight can be used to generate revenue. **Solution** Automate data management practices in a customer profile from the time of data collection through activation and analysis. --- **I want to…** Improve the time it takes to turn data into customer insights **In order to…** Increase agility and drive more revenue by getting insights live quicker ### Step 1 — Get Your Ingredients Understand the customer insight you’re trying to generate to know what data you want to collect. For generating insight into a customer’s purchase behavior across online and offline sources to understand and target two customer segments: (1) new purchasers and (2) inactive customers. ### Step 2 — Add Context Use visitor IDs to build comprehensive profiles and target users across devices. With organized data, perform calculations for customer-level insights called attributes that are assigned as data is collected. ### Step 3 — Generate Insights Customer attributes define audiences to manage data flowing to integrated systems. Insights generated in real-time enable customer engagement or update systems with new data. --- ### Use Case Recipe 2: Drive Personalization Across Digital Channels **Problem** Every individual customer experience channel has a unique view of the customer, causing an inconsistent and uneven experience. **Solution** Use centralized cross-channel customer profiles as a foundation for orchestrating customer experience actions. --- **I want to…** Use my single customer view to drive cross-channel personalization **In order to…** Orchestrate a consistent, relevant, and timely customer experience ### Step 1 — Get Your Ingredients Unify data from web, offline, and mobile to understand shopper intent and engage accordingly across channels, with data representing the full customer relationship. ### Step 2 — Build a Customer Profile Organize data around a customer profile using a common taxonomy to build attributes about audiences based on data points like purchase history, product affinity, and loyalty levels. ### Step 3 — Take Action Use centralized profiles to segment customers for engagement or analysis. Update key systems to deliver personalized customer support and enrich in-store experiences with insights. --- ## Real World Recipe Success ### How Gap Inc. Encouraged Repeat Shopping Habits Across Multiple Brands and Devices Gap Inc. aimed to encourage repeat customers by delivering personalized experiences based on prior purchases and behavior. By implementing Tealium, they collected customer data from multiple sources, unified it into a comprehensive profile, and integrated it with their marketing tools. This enabled them to build new, meaningful customer experiences. The result was moving from a one-size-fits-all website to 87 data-driven experiences. --- Tealium connects customer data—spanning web, mobile, offline, and IoT devices—to help brands connect with their customers. Tealium’s integration ecosystem supports over 1,300 client-side and server-side vendors and technologies. The Tealium Customer Data Hub includes tag management, an API hub, a customer data platform with machine learning, and data management solutions. For more information, visit [tealium.com](https://tealium.com)