---
title: "The Present and Future of Financial Services Marketing"
id: "37804"
type: "resource"
slug: "the-present-and-future-of-financial-services-marketing"
published_at: "2021-06-07T18:05:32+00:00"
modified_at: "2025-10-20T20:38:40+00:00"
url: "https://tealium.com/resource/whitepaper/the-present-and-future-of-financial-services-marketing/"
markdown_url: "https://tealium.com/resource/whitepaper/the-present-and-future-of-financial-services-marketing.md"
excerpt: "[mk_page_section bg_color=\"#3c92e9\" bg_stretch=\"true\" enable_3d=\"true\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title color=\"#ffffff\" size=\"39\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]The Present and Future of Financial Services Marketing[/mk_fancy_title][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"38327\" img_size=\"336x425\" alignment=\"center\"][/vc_column_inner][/vc_row_inner][mk_padding_divider size=\"60\"][/vc_column][/mk_page_section][mk_page_section section_id=\"form-section\" sidebar=\"press-releases-sidebar\"][vc_column width=\"1/2\" css=\".vc_custom_1610487069577{margin-top: 35px !important;margin-bottom: 25px !important;}\"][mk_padding_divider][vc_column_text..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "B2B"
  - "Digital Services"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Retail"
---

Whitepaper

# The Present and Future of Financial Services Marketing

## The Present and Future of Financial Services Marketing

Pick up a Truman and move him around.Pause wandering

#### FinServ organisations are in a tight spot. **Consumer expectations have risen exponentially** as many of our favourite retail brands deliver a standout customer experience with**brilliantly relevant and personalised interactions.** Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how **FinServ organisations have had to adapt** in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing FinServ organisations to compete with other sectors in the customer experience it delivers. ### Read this ebook to find out: - The picture of financial services in 2021 and the rise of consumer expectations - How a change in environment brings new challenges that marketers need to overcome, such as third-party cookie loss - New factors and players impacting consumer loyalty - Why the future is bright, and ingredients for success

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