---
title: "Vodafone Creates AI-Powered Customer Interactions at Scale"
id: "90831"
type: "resource"
slug: "vodafone-ai-interactions"
published_at: "2026-03-27T20:01:57+00:00"
modified_at: "2026-05-20T14:21:37+00:00"
url: "https://tealium.com/resource/case-study/vodafone-ai-interactions/"
markdown_url: "https://tealium.com/resource/case-study/vodafone-ai-interactions.md"
taxonomy_resource_type:
  - "Case Study"
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "Tealium for AI"
taxonomy_topic:
  - "AI and Machine Learning"
  - "Customer Data Platforms"
  - "Data Layer"
  - "Data Orchestration & Enrichment"
  - "Digital Velocity London"
  - "Real Time Personalization"
taxonomy_vertical:
  - "Telecommunications"
---

Webinar

Case Study

Video

# How Vodafone Creates AI-Powered Customer Interactions at Scale

## **Speakers: Jeroen Jaspar (Senior Martech & Data Manager, Vodafone) Laura Glende (Product Owner Customer Data Platform, Vodafone)** Vodafone shares the blueprint for their CDP transformation, moving from fragmented data silos to high-impact personalization. Discover how they’ve mastered Propensity to Buy, smarter Chatbots, and data-driven Retention strategies. Presented as part of a workshop at Digital Velocity London 2026.

Pick up a Truman and move him around.Pause wandering

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

### Loading

Learn more

### Loading

Learn more

### Loading

Learn more

### Submitted! Thank you!