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Will Hometown Rising country festival ever make a comeback in Louisville?

Will Hometown Rising country festival ever make a comeback in Louisville?
Growth is always something that we are we talk about and our investment in Louisville is, is our biggest priority as *** company, um, you know, we, uh, have Iroquois Amphitheater there and are continuing to do more and more in the community. And so the potential of hometown rising coming back is never closed book. Just something we talk about, and it's all about timing, alignment with the venue, with the audience. Um, you know, both Bourbon and Lauder have grown, uh, *** lot since Hometown Rising existed. They're both now 4 days. And so it's really about making sure that the market, um, not only the market can sustain it, but also that the artists are available and that we are, we would be able to produce something of that magnitude. Um, and so it's the book's not closed, but it's, it's ongoing conversations and, and not for 2026, but you know, we, we are, we work 2 to 3 years out, so we are already looking at 27 and I would say it's not, you know, *** yes or no, but in the conversation as it always is.
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Updated: 5:14 PM EDT Sep 24, 2025
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Will Hometown Rising country festival ever make a comeback in Louisville?
WLKY logo
Updated: 5:14 PM EDT Sep 24, 2025
Editorial Standards
Louder Than Life and Bourbon and Beyond have been a dynamic festival duo for years.But who remembers the year of the "Trifesta?"Back in 2019, there was a third festival that kicked things off: Hometown Rising.The country-centric fest was two days long at the Kentucky Expo Center, with Tim McGraw, Luke Bryan, Keith Urban and many more on the bill. It was supposed to go off again in 2020 with Carrie Underwood and Blake Shelton in the lineup, but like everything else, it was canceled by the pandemic.LTL retured in 2021, and B&B joined in again in 2022 (both bigger than ever). But Hometown Rising was left behind, leaving many to wonder, will it ever return?We asked Chamie McCurry, general manager for Danny Wimmer Presents, and she said, "It's never a closed book. It's something we talk about."She said it's about timing, alignment, being sure the market can sustain it. And also that they are able produce something of that magnitude with the growth of the two other festivals which are now both four days long.One thing is for sure, it won't be back in 2026.But what about 2027? "Not, you know, a yes or a no. But it's in the conversation, as it always is," McCurry said. In other words, the hope is still alive.It's estimated that 450,000 music fans attended Louisville's eight days of festivals this year and they generated nearly $43 million for the local economy. And next year, Louder Than Life and Bourbon and Beyond will switch places.

Louder Than Life and Bourbon and Beyond have been a dynamic festival duo for years.

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But who remembers the year of the "Trifesta?"

Back in 2019, there was a third festival that kicked things off: Hometown Rising.

The country-centric fest was two days long at the Kentucky Expo Center, with Tim McGraw, Luke Bryan, Keith Urban and many more on the bill.

Hometown Rising lineup
Danny Wimmer Presents

It was supposed to go off again in 2020 with Carrie Underwood and Blake Shelton in the lineup, but like everything else, it was canceled by the pandemic.

LTL retured in 2021, and B&B joined in again in 2022 (both bigger than ever). But Hometown Rising was left behind, leaving many to wonder, will it ever return?

We asked Chamie McCurry, general manager for Danny Wimmer Presents, and she said, "It's never a closed book. It's something we talk about."

She said it's about timing, alignment, being sure the market can sustain it. And also that they are able produce something of that magnitude with the growth of the two other festivals which are now both four days long.

One thing is for sure, it won't be back in 2026.

But what about 2027? "Not, you know, a yes or a no. But it's in the conversation, as it always is," McCurry said.

In other words, the hope is still alive.

It's estimated that 450,000 music fans attended Louisville's eight days of festivals this year and they generated nearly $43 million for the local economy.

And next year, Louder Than Life and Bourbon and Beyond will switch places.

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