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Louisville officials say Humana building's transformation into hotel could spur more development

The project is expected to cost more than $600 million, but the iconic skyline feature will be preserved.

Louisville officials say Humana building's transformation into hotel could spur more development

The project is expected to cost more than $600 million, but the iconic skyline feature will be preserved.

THE DISTRICT WILL REMAIN ON NTI AGAIN TOMORROW. THE ICONIC HUMANA TOWER IN DOWNTOWN LOUISVILLE WILL GET A NEW LEASE ON LIFE AS A CONVENTION HOTEL. MAYOR GREENBERG MADE THE ANNOUNCEMENT TODAY. NORMAN SEAWRIGHT SPOKE TO THE COMPANY TAKING ON THE UPCOMING REDEVELOPMENT. NORMAN. WELL, RICK, WHEN THIS HOTEL IS FINISHED, NOT ONLY WILL IT HELP LOUISVILLE COMPETE BETTER WITH CITIES LIKE INDIANAPOLIS, CINCINNATI AND NASHVILLE FOR MAJOR EVENTS. THE DEVELOPMENT TEAM SAYS IT WILL HAVE PLENTY FOR LOCALS TO ENJOY AS WELL. YOU TYPICALLY SEE THESE IN MARKETS WHERE THEY HOST SUPER BOWLS AND THINGS LIKE THAT. WE LOST THE SUPER BOWL EVERY YEAR, BUT YOU KNOW, WE CAN DO MORE THINGS NOW WITH SOMETHING LIKE THIS. WHEN PO COMPANY’S PRESIDENT HANK HILLEBRAND SAYS SUPER BOWL, HE MEANS THE KENTUCKY DERBY. HILLEBRAND IS PART OF THE DEVELOPMENT GROUP BEHIND THE 6 TO $700 MILLION PROJECT TO TRANSFORM THE HUMANA BUILDING INTO A 1000 ROOM CONVENTION HOTEL WITH A 40,000 SQUARE FOOT BALLROOM. THAT’S REALLY ATTRACTIVE TO THE NATIONAL GROUP PLANNERS THAT ARE LOOKING AND ONLY LOOKING AT MARKETS THAT OFFER THOSE KIND OF AMENITIES. TYPICALLY, IF WE HAVE TO BID ON A SHOW THAT’S NEEDING EIGHT HOTELS AND ANOTHER CITY CAN DO THREE, THAT’S A COMPETITIVE DISADVANTAGE FOR US. LOUISVILLE TOURISM’S DOUG BENNETT SAYS THE TO BE NAMED HOTEL SIZE AND LOCATION IN THE HEART OF DOWNTOWN WILL MAKE IT ATTRACTIVE. YOU HAVE THE MAIN STREET ACCESS, YOU’LL HAVE MARKET STREET ACCESS, WHICH PUTS IT LESS THAN TWO BLOCKS FROM THE CONVENTION CENTER, WHICH IS A VERY STRONG POSITION FOR A HOTEL LIKE THIS TO BE IN, AND NOT JUST FOR CONVENTIONS AND BUSINESS. BENNETT BELIEVES IT WILL LEAD TO RENEWED INTEREST IN BUILDING DOWNTOWN. WE BELIEVE IT WILL BE A CATALYST FOR OTHER DEVELOPMENT THAT CAN ONLY BE SUPPORTING OF MORE FOOTSTEPS DOWNTOWN. HILLEBRAND SAYS THEY’LL MAKE SURE IT HAS BAR AND RESTAURANT OPTIONS. THE LOCALS WILL LOVE THE SUCCESS WE’VE SEEN AT HOTEL TO STILL WITH OUR RESTAURANT. REPEAL GIVES US A LOT OF CONVICTION THAT WE’LL HAVE SOME GREAT FAB OUTLETS HERE THAT AREN’T JUST FOR THE TOURISTS, AND THEY’LL MAKE SURE THE ICONIC PIECE OF LOUISVILLE SKYLINE IS PRESERVED AS EXCITED AND GIDDY AS WE ARE BEING THE LOCAL DEVELOPER AND PART OF THE LOCAL TEAM HERE. OUR ARCHITECTS THAT ARE GOING TO BE ON THIS PROJECT ARE EVEN MORE EXCITED NOW. THEY ARE EXPECTING TO BREAK GROUND IN 2027, AND THAT CONVERSION PROCESS WILL TAKE A FEW YEARS. IN A STATEMENT, HUMANA SAYS THE COMPANY LOOKS FORWARD TO SEEING THE PROPERTY
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Updated: 4:30 AM EST Feb 3, 2026
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Louisville officials say Humana building's transformation into hotel could spur more development

The project is expected to cost more than $600 million, but the iconic skyline feature will be preserved.

WLKY logo
Updated: 4:30 AM EST Feb 3, 2026
Editorial Standards
The iconic Humana Tower in downtown Louisville will be converted into a convention hotel, Mayor Greenberg announced.The development group, which includes Poe Companies, plans a $600 million to $700 million project to transform the building into a 1,000-room hotel with a 40,000-square-foot ballroom and 100,000 square feet of meeting space.Hank Hillebrand, president of Poe Companies, said, "you typically see these in markets where they host Super Bowls and things like that—we host a 'Super Bowl' every year, but you know we can do more things now with something like this."Hillebrand said the hotel's size will attract more large-scale events."That's really attractive to the national group planners that are looking and only looking at markets that offer those kind of amenities," he said.Doug Bennett of Louisville Tourism said the hotel's downtown location will also improve the city's ability to compete for large events with other cities in the region."Typically, if we have to bid on a show that's needing 8 hotels and another city can do 3, that's a competitive disadvantage for us," he said. "You have the main street access, you'll have Market Street access, which puts it less than two blocks from the convention center, which is a very strong position for a hotel like this to be in."Bennett said the project could spark more activity downtown, drawing more residents back for recreation."We believe it will be a catalyst for other development that can only be supporting of more footsteps downtown," he said.Hillebrand said the developers plan bars and restaurants that will appeal to locals as well as visitors. The success we've seen at hotel Distil with our restaurant, Repeal, gives us a lot of conviction that we'll have some great F&B outlets here that aren't just for the tourists," he said.He also said the project team is committed to preserving the building's place on the Louisville skyline: "As excited and giddy as we are as being the local developer and part of the local team here, our architects that are going to be on this project are even more excited."Officials expect to break ground in 2027, and the conversion is expected to take a few years. In a statement, Humana said it "looks forward to seeing the property reimagined as a world-class hospitality facility."

The iconic Humana Tower in downtown Louisville will be converted into a convention hotel, Mayor Greenberg announced.

The development group, which includes Poe Companies, plans a $600 million to $700 million project to transform the building into a 1,000-room hotel with a 40,000-square-foot ballroom and 100,000 square feet of meeting space.

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Hank Hillebrand, president of Poe Companies, said, "you typically see these in markets where they host Super Bowls and things like that—we host a 'Super Bowl' every year, but you know we can do more things now with something like this."

Hillebrand said the hotel's size will attract more large-scale events.

"That's really attractive to the national group planners that are looking and only looking at markets that offer those kind of amenities," he said.

Doug Bennett of Louisville Tourism said the hotel's downtown location will also improve the city's ability to compete for large events with other cities in the region.

"Typically, if we have to bid on a show that's needing 8 hotels and another city can do 3, that's a competitive disadvantage for us," he said. "You have the main street access, you'll have Market Street access, which puts it less than two blocks from the convention center, which is a very strong position for a hotel like this to be in."

Bennett said the project could spark more activity downtown, drawing more residents back for recreation.

"We believe it will be a catalyst for other development that can only be supporting of more footsteps downtown," he said.

Hillebrand said the developers plan bars and restaurants that will appeal to locals as well as visitors.

The success we've seen at hotel Distil with our restaurant, Repeal, gives us a lot of conviction that we'll have some great F&B outlets here that aren't just for the tourists," he said.

He also said the project team is committed to preserving the building's place on the Louisville skyline: "As excited and giddy as we are as being the local developer and part of the local team here, our architects that are going to be on this project are even more excited."

Officials expect to break ground in 2027, and the conversion is expected to take a few years. In a statement, Humana said it "looks forward to seeing the property reimagined as a world-class hospitality facility."

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