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Project CommUNITY: Norton Sports & Learning Center marks 5 years in Russell

Project CommUNITY: Norton Sports & Learning Center marks 5 years in Russell
YOU’RE WATCHING. WLKY NEWS. FIVE YEARS AGO, THE NORTON SPORTS AND LEARNING CENTER OPENED IN LOUISVILLE’S RUSSELL NEIGHBORHOOD. ANNIVERSARY THIS MONTH MARKS A MILESTONE FOR THE FACILITY THAT’S TRANSFORMING THE COMMUNITY AND LIVES. ALEXIS MATHEWS HAS THE PROJECT COMMUNITY REPORT. WE BUILT A 99,000 SQUARE FOOT FACILITY WHERE PEOPLE COME AND RUN AND STUDY AND DRINK COFFEE AND EAT ICE BOWLS AND EAT CHICAGO’S DIRT TACOS AND BUY COFFEE MUGS AND BUY T SHIRTS AND DREAMS. THE NORTON HEALTHCARE SPORTS AND LEARNING CENTER IS A DREAM REALIZED. WE CAN RAISE ANOTHER $2 MILLION AND THEY’LL MATCH UP TO 2 MILLION. THAT VISION, SPARKED BY SADIQA REYNOLDS, WHO SAID, LET’S CLEAN UP THE CONTAMINATED LAND AT 30TH AND MUHAMMAD ALI BOULEVARD. OUR PEOPLE DON’T DESERVE THAT. NOBODY DESERVES THAT. AND SO THE IDEA WAS SOMETHING THAT NEEDED TO HAPPEN. DIRT TURNED INTO A DOORWAY TO DESTINY IN LOUISVILLE’S RUSSELL NEIGHBORHOOD. IN FIVE YEARS LATER, THE $53 MILLION BUILDING STANDS EVEN TALLER, LEAVING LIFELONG RESIDENTS STILL IN AWE. I LOOK AND I SEE THE BUSSES, THE CARS. IT JUST BRINGS EXCITEMENT BECAUSE PEOPLE WILL COME IF YOU HAVE IT, THEY WILL COME. IT’S MARKETED AS A SPORTS FACILITY, BUT THE POSSIBILITIES ARE ENDLESS. IT’S HOSTED CONCERTS, GALAS, AWARD CEREMONIES AND ART SHOWS AND MORE IS ON THE HORIZON WITH NEW ATHLETIC FIELDS FOR SOCCER AND FOOTBALL. AND WE HAVEN’T HAD AN ARCHERY TOURNAMENT YET. AND I WANT ONE, AND WE NEED TO HAVE THAT. INSIDE, OLYMPIANS ARE BEING MADE. JOBS ARE BEING CREATED, AND PEOPLE ARE COMING TO LOUISVILLE FOR MORE THAN THE KENTUCKY DERBY, TRAVELING WEST TO THIS DESTINATION. BUT THE MOST REWARDING PART FOR THE STAFF IS THE HOPE IT’S GIVING TO THE COMMUNITY. EVERY PROMISE WE MADE IS A PROMISE KEPT WHEN IT COMES TO THIS FACILITY, SO IT JUST FEELS SO GOOD, ESPECIALLY IN THIS PART OF TOWN WHERE THERE’S SO OFTEN BEEN BROKEN. PROMISES, PROMISES OF EXCELLENCE. HISTORY AND LEGACY IN THE HOUSE THAT SADIQA REYNOLDS BUILT A DREAM FOR HER, TOO. I THINK A LOT OF PEOPLE GET TO LIVE TO SEE THEIR DREAMS COME TRUE. SO I’VE REALL
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Updated: 7:24 PM EST Feb 25, 2026
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Project CommUNITY: Norton Sports & Learning Center marks 5 years in Russell
WLKY logo
Updated: 7:24 PM EST Feb 25, 2026
Editorial Standards
Five years ago, the Norton Sports and Learning Center opened in Louisville’s Russell neighborhood. The anniversary this month marks a milestone for the facility that is transforming lives and the community.“We built a 99,000-square-foot facility where people come and run, study, drink coffee, eat acai bowls, eat Chicago's Jerk Tacos, buy coffee mugs and t-shirts, and dream,” said founder Sadiqa Reynolds.The facility is a dream realized.That vision was sparked by Reynolds, who was steadfast on cleaning up the contaminated land at 30th Street and Muhammad Ali Boulevard."Our people don't deserve that. Nobody deserves that, so the idea was something that needed to happen," she said.Dirt turned into a doorway to destiny in the Russell community.Five years later, the $53 million building stands even taller, leaving lifelong residents still in awe."I look out and see the buses and the cars, and it just brings excitement," said Jackie Floyd. "If you have it, the people will come."While marketed as a sports facility, the possibilities at the complex are endless. It's hosted concerts, galas, award ceremonies and art shows. The momentum continues with the construction of new athletic fields for soccer and football, and another event up Reynolds' sleeve."We haven't had an archery tournament yet," she said. "I want one and we need to have that."Inside the multi-purpose building, Olympians are being made, jobs are being created, and people are coming to Louisville for more than the Kentucky Derby, traveling west to this destination.But the most rewarding part for the staff is the beacon of hope it is for the community."Every promise that we made is a promise kept when it comes to this facility," said Christina Shadle, board member for the Sports & Learning Center. "It just feels so good, especially in this part of town, where there's so often been broken promises."Promises of excellence, history and legacy in the house that Sadiqa Reynolds built.A dream for her, too."I don't think a lot of people get to live to see their dreams come true, so I've really been very, very fortunate," she said.Since opening, the Sports and Learning Center has generated more than $40 million for the local economy.

Five years ago, the Norton Sports and Learning Center opened in Louisville’s Russell neighborhood.

The anniversary this month marks a milestone for the facility that is transforming lives and the community.

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“We built a 99,000-square-foot facility where people come and run, study, drink coffee, eat acai bowls, eat Chicago's Jerk Tacos, buy coffee mugs and t-shirts, and dream,” said founder Sadiqa Reynolds.

The facility is a dream realized.

That vision was sparked by Reynolds, who was steadfast on cleaning up the contaminated land at 30th Street and Muhammad Ali Boulevard.

"Our people don't deserve that. Nobody deserves that, so the idea was something that needed to happen," she said.

Dirt turned into a doorway to destiny in the Russell community.

Five years later, the $53 million building stands even taller, leaving lifelong residents still in awe.

"I look out and see the buses and the cars, and it just brings excitement," said Jackie Floyd. "If you have it, the people will come."

While marketed as a sports facility, the possibilities at the complex are endless. It's hosted concerts, galas, award ceremonies and art shows. The momentum continues with the construction of new athletic fields for soccer and football, and another event up Reynolds' sleeve.

"We haven't had an archery tournament yet," she said. "I want one and we need to have that."

Inside the multi-purpose building, Olympians are being made, jobs are being created, and people are coming to Louisville for more than the Kentucky Derby, traveling west to this destination.

But the most rewarding part for the staff is the beacon of hope it is for the community.

"Every promise that we made is a promise kept when it comes to this facility," said Christina Shadle, board member for the Sports & Learning Center. "It just feels so good, especially in this part of town, where there's so often been broken promises."

Promises of excellence, history and legacy in the house that Sadiqa Reynolds built.

A dream for her, too.

"I don't think a lot of people get to live to see their dreams come true, so I've really been very, very fortunate," she said.

Since opening, the Sports and Learning Center has generated more than $40 million for the local economy.

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