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Lawsuit says Taylor Swift's 'Showgirl' pose comes too close to the work of a real one

Lawsuit says Taylor Swift's 'Showgirl' pose comes too close to the work of a real one
GET THIS NEW RECORD... JON, KATHLEEN-- I THINK FANS ARE JUST EAGER TO HEAR NEW MUSIC FROM HER AFTER SHE WRAPPED UP HER TOUR NEARLY A YEAR AGO... THIS TARGET IS ONE OF 500 STORES ACROSS THE COUNTRY ARE HOSTING MIDNIGHT RELEASES.... SOME FANS KNOW THE WAITING GAME FOR AN ALBUM "ALL TOO WELL" HERE'S HOW IT'LL WORK-- TICKETS ARE BEING DISTRIBUTED INSIDE AS WE SPEAK-- THAT'S TO RESERVE THE CUSTOMER'S PRODUCT FOR PURCHASE COME MIDNIGHT- THEY'LL BE READY TO BUY THEIR EXCLUSIVE LIMITED STOCK IS AVAILABLE.... BUT IF MIDNIGHT IS TOO LATE TO STAY UP-- BULL MOOSE WILL ALSO BE SELLING THE ORIGINAL VINYLS AND CDS TOMORROW... I SPOKE WITH ONE OF THEIR WORKERS EARLIER TODAY.... SHE SAYS SHE SEES AN INCREASE IN CUSTOMERS WHEN TAYLOR SWIFT DROPS AN ALBUM... I ALWAYS NOTICE IT. WHICH IS WHY THIS TIME I WAS LIKE WE NEED TO LIKE HAVE SOMETHING AVAILABLE FOR LIKE THE FANS THAT ARE COMING IN SO THAT IT'S JUST ALL IN ONE PLACE SO THAT NO ONE HAS TO, LIKE, WONDER, LIKE, WELL, LET'S GO SEE WHERE THE CDS ARE OR WHATEVER. IT'S ALL JUST THERE ON THE WALL. THIS TARGET WILL BE OPEN UNTIL ONE A-M.... SEVERAL MAINE THEATRES-- WILL BE SHOWING A FILM RELATED TO THE ALBUM DROP ALL WEEKEND LONG... LIVE IN SOUTH PORTLAND I'M BONNIE BISHOP FOR MAINE'S TOTAL COVERAGE.
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Updated: 8:57 PM EDT Mar 31, 2026
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Lawsuit says Taylor Swift's 'Showgirl' pose comes too close to the work of a real one
AP logo
Updated: 8:57 PM EDT Mar 31, 2026
Editorial Standards
A lawsuit says Taylor Swift's "The Life of a Showgirl" stole the spotlight from the life of a real one.Maren Wade says in the trademark infringement lawsuit filed Monday in federal court in California that the glittery branding of Swift's 2025 album comes too close to the aesthetic of her own "Confessions of a Showgirl." That was the name of a column she wrote on backstage Sin City life in the Las Vegas Weekly starting in 2014, which she turned into a live show that she took on a national tour."Both share the same structure, the same dominant phrase, and the same overall commercial impression," the lawsuit says. "Both are used in overlapping markets and are directed at the same consumers."Wade is described as a "singer, songwriter, comedian, and writer" in the lawsuit filed under her legal name, Maren Flagg, and her "Showgirl" brand encompasses performances, writing and digital media."The Life of a Showgirl," the stadium-packing superstar's 12th studio album, released in October, sold 4 million copies in its first week. Its cover features her in Las Vegas cabaret garb, submerged in water with her current favorite color scheme of orange and mint green. On Tuesday, the morning after the lawsuit was filed, Swift dropped the newest video for the album for the album's track "Elizabeth Taylor," featuring archival footage of the Hollywood luminary who died in 2011.Wade appeared to embrace Swift's use of the showgirl image initially, sharing Instagram posts that used Swift's music, hashtags related to the album, and the mint green color scheme. But Wade's social media presence has gone silent in recent months.Also named as defendants in the lawsuit are the company that manages Swift's trademarks, her record label and its merchandising arm.The lawsuit says the album, its promotion and the products surrounding it caused "textbook reverse confusion: a junior user's overwhelming commercial presence drowns out the senior user's mark, until consumers begin to assume that the original is the imitation. What Plaintiff had built over twelve years, Defendants threatened to swallow in weeks."A representative for Swift declined to comment on the lawsuit.Wade and her attorney say that the existence and trademark of "Confessions of a Showgirl" would not have escaped the notice of Swift's team.The lawsuit says the U.S. Patent and Trademark Office declined to grant a trademark registration to "Life of a Showgirl" over potential confusion with the existing trademark."Defendants were therefore placed on actual notice that their chosen designation was likely to be confused with a mark that already belonged to someone," the lawsuit says. "They continued using it anyway."A letter issued by the office in early March says the application was suspended due to potential confusion with another pending trademark filed earlier, for "Showgirl," by a third party and pertaining to perfume. It also cited a "Likelihood of Confusion Refusal" based on the existing "Confessions" trademark.The lawsuit seeks an injunction permanently barring Swift and her companies from using the "Life of a Showgirl" name and imagery, and monetary damages to be determined at trial, including profits attributable to the use of the brand.

A lawsuit says Taylor Swift's "The Life of a Showgirl" stole the spotlight from the life of a real one.

Maren Wade says in the trademark infringement lawsuit filed Monday in federal court in California that the glittery branding of Swift's 2025 album comes too close to the aesthetic of her own "Confessions of a Showgirl." That was the name of a column she wrote on backstage Sin City life in the Las Vegas Weekly starting in 2014, which she turned into a live show that she took on a national tour.

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"Both share the same structure, the same dominant phrase, and the same overall commercial impression," the lawsuit says. "Both are used in overlapping markets and are directed at the same consumers."

Wade is described as a "singer, songwriter, comedian, and writer" in the lawsuit filed under her legal name, Maren Flagg, and her "Showgirl" brand encompasses performances, writing and digital media.

"The Life of a Showgirl," the stadium-packing superstar's 12th studio album, released in October, sold 4 million copies in its first week. Its cover features her in Las Vegas cabaret garb, submerged in water with her current favorite color scheme of orange and mint green. On Tuesday, the morning after the lawsuit was filed, Swift dropped the newest video for the album for the album's track "Elizabeth Taylor," featuring archival footage of the Hollywood luminary who died in 2011.

Wade appeared to embrace Swift's use of the showgirl image initially, sharing Instagram posts that used Swift's music, hashtags related to the album, and the mint green color scheme. But Wade's social media presence has gone silent in recent months.

Also named as defendants in the lawsuit are the company that manages Swift's trademarks, her record label and its merchandising arm.

The lawsuit says the album, its promotion and the products surrounding it caused "textbook reverse confusion: a junior user's overwhelming commercial presence drowns out the senior user's mark, until consumers begin to assume that the original is the imitation. What Plaintiff had built over twelve years, Defendants threatened to swallow in weeks."

A representative for Swift declined to comment on the lawsuit.

Wade and her attorney say that the existence and trademark of "Confessions of a Showgirl" would not have escaped the notice of Swift's team.

The lawsuit says the U.S. Patent and Trademark Office declined to grant a trademark registration to "Life of a Showgirl" over potential confusion with the existing trademark.

"Defendants were therefore placed on actual notice that their chosen designation was likely to be confused with a mark that already belonged to someone," the lawsuit says. "They continued using it anyway."

A letter issued by the office in early March says the application was suspended due to potential confusion with another pending trademark filed earlier, for "Showgirl," by a third party and pertaining to perfume. It also cited a "Likelihood of Confusion Refusal" based on the existing "Confessions" trademark.

The lawsuit seeks an injunction permanently barring Swift and her companies from using the "Life of a Showgirl" name and imagery, and monetary damages to be determined at trial, including profits attributable to the use of the brand.

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