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Churchill Downs buys Preakness brand in $85M deal. What that means.

Churchill Downs buys Preakness brand in $85M deal. What that means.
BE DISCUSSED AGAIN NEXT MONTH. BACK TO YOU. THANKS, MADISON. BIG NEWS FOR THE TRIPLE CROWN. CHURCHILL DOWNS INCORPORATED HAS ACQUIRED THE RIGHTS TO THE PREAKNESS STAKES. SPORTS DIRECTOR KENT TAYLOR IS HERE NOW TO EXPLAIN WHAT THIS MEANS. WELL, IT MEANS THAT THE FIRST TWO LEGS OF THE TRIPLE CROWN WILL NOW BE TIED TOGETHER WHEN IT COMES TO NEGOTIATING THINGS LIKE TELEVISION AND STREAMING RIGHTS. THE DEAL WAS ANNOUNCED AND RELEASED THIS MORNING FROM CHURCHILL DOWNS INCORPORATED. THE PURCHASE PRICE IS $85 MILLION FOR CHURCHILL TO ACQUIRE THE RIGHTS FROM FIRST. RACING THE PREAKNESS STAKES, FIRST RUN IN 1873, TWO YEARS BEFORE HE’S WON THE FIRST KENTUCKY DERBY WILL BE RUN IN 2026 AT LAUREL PARK IN MARYLAND. THE HOME OF THE PREAKNESS IS PIMLICO RACE COURSE IN BALTIMORE, WHICH IS CURRENTLY UNDERGOING A $400 MILLION CONSTRUCTION PROJECT. NOW, THIS DEAL WILL ALLOW CHURCHILL TO LINK THE RIGHTS TO THE DERBY AND THE PREAKNESS IN FUTURE CONTRACTS. ALSO INCLUDED IN THE RIGHT ARE THE RIGHTS TO THE BLACK-EYED SUSAN STAKES. THE FILLY RACE ON FRIDAY BEFORE THE PREAKNESS, THE NEW YORK RACING ASSOCIATION OWNS THE THIRD LEG OF THE TRIPLE CROWN, THE BELMONT STAKES, AND THEY HAVE A SEPARATE RIGHTS DEAL. THAN THE DERBY AND THE PREAKNESS. BUT THERE’S SOME TALK THAT MAYBE DOWN THE ROAD WILL MOVE ALL THREE RACES AND GET THEM MORE IN LINE TO KIND OF BE ABLE TO CAPITALIZE O
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Updated: 9:52 PM EDT Apr 21, 2026
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Churchill Downs buys Preakness brand in $85M deal. What that means.
WLKY logo
Updated: 9:52 PM EDT Apr 21, 2026
Editorial Standards
Churchill Downs Inc. is getting even more powerful in the horse racing industry. It was announced Tuesday that Churchill Downs Inc. has bought the Preakness brand. More specifically, Churchill bought the intellectual property, including all trademarks and associated rights, of the Preakness Stakes and Black-Eyed Susan Stakes for $85 million.The Preakness is the second race in the famous three-race series which starts with the Kentucky Derby and ends with the Belmont Stakes.It's run each year at Pimlico Race Course in Baltimore, Maryland.So what does this deal really mean?Maryland will still be able to run the races, because Churchill Downs will license those rights back to the state for an annual fee.So essentially, Churchill now will make money off the event and have influence on how it's executed without having direct control.“This acquisition adds one of the most iconic brands in American sports to our portfolio and is consistent with our strategy of investing in premier Thoroughbred racing assets with long-term growth potential,” Bill Carstanjen, Chief Executive Officer of CDI, said in a news release. “In keeping ownership of the Preakness intellectual property in the racing industry, CDI will support efforts to fully realize the potential of a redeveloped Pimlico and Preakness Stakes within the Triple Crown and the broader sports and entertainment landscape.”The Maryland Jockey Club released a statement clarifying details about the deal."The State of Maryland has been notified by 1/ST Maryland LLC/The Stronach Group that they have reached a tentative agreement to transfer the intellectual property for the Preakness Stakes to Churchill Downs. That announcement of that intended transfer does not affect TMJC's right to full operational control and responsibility for the Black-Eyed Susan and Preakness Stakes, both of which will be held at Pimlico Race Course beginning in 2027," TMJC said in a statement. "TMJC also controls the media rights and licensing for the Preakness Stakes, as identified in the Master Agreement between the State of Maryland and 1/ST Maryland LLC, dated June 28, 2024. None of that is affected by the potential Churchill Downs transaction."The transaction is expected to close after this Preakness Stakes, which is May 16.

Churchill Downs Inc. is getting even more powerful in the horse racing industry.

It was announced Tuesday that Churchill Downs Inc. has bought the Preakness brand.

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More specifically, Churchill bought the intellectual property, including all trademarks and associated rights, of the Preakness Stakes and Black-Eyed Susan Stakes for $85 million.

The Preakness is the second race in the famous three-race series which starts with the Kentucky Derby and ends with the Belmont Stakes.

It's run each year at Pimlico Race Course in Baltimore, Maryland.

So what does this deal really mean?

Maryland will still be able to run the races, because Churchill Downs will license those rights back to the state for an annual fee.

So essentially, Churchill now will make money off the event and have influence on how it's executed without having direct control.

“This acquisition adds one of the most iconic brands in American sports to our portfolio and is consistent with our strategy of investing in premier Thoroughbred racing assets with long-term growth potential,” Bill Carstanjen, Chief Executive Officer of CDI, said in a news release. “In keeping ownership of the Preakness intellectual property in the racing industry, CDI will support efforts to fully realize the potential of a redeveloped Pimlico and Preakness Stakes within the Triple Crown and the broader sports and entertainment landscape.”

The Maryland Jockey Club released a statement clarifying details about the deal.

"The State of Maryland has been notified by 1/ST Maryland LLC/The Stronach Group that they have reached a tentative agreement to transfer the intellectual property for the Preakness Stakes to Churchill Downs. That announcement of that intended transfer does not affect TMJC's right to full operational control and responsibility for the Black-Eyed Susan and Preakness Stakes, both of which will be held at Pimlico Race Course beginning in 2027," TMJC said in a statement. "TMJC also controls the media rights and licensing for the Preakness Stakes, as identified in the Master Agreement between the State of Maryland and 1/ST Maryland LLC, dated June 28, 2024. None of that is affected by the potential Churchill Downs transaction."

The transaction is expected to close after this Preakness Stakes, which is May 16.

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