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Build-A-Bear recalls more than 30,000 bears: What to do if you own one

Build-A-Bear recalls more than 30,000 bears: What to do if you own one
From the food in your fridge to the appliances in your home to the car in your driveway, recalls touch everyday life, but the warnings don't always reach us in time. It takes time for the investigators to kind of put the pieces of the puzzle together. Teresa Murray is the consumer watchdog for the US Public Interest Research Group. She walked us through the timeline of *** typical food recall. It can take several weeks between the time that somebody gets sick and goes. To *** medical provider and then the time that the CDC identifies the source and there's enough information to say, Aha, OK, it's that particular brand of that particular product. For things like vehicles and consumer products, Murray says it can take months, even years, as regulators and companies negotiate over fixes. The consequences of those delays can be deadly. Last week, the US government released *** warning about *** popular Fisher Price baby. In 2019, Fisher Price recalled its rock and place sleeper after more than 30 infant deaths since its 2009 release. *** House Oversight report found the company and the Consumer Product Safety Commission knew of fatalities and injuries as early as 2012. Since the recall, the CPSC says 70 more deaths have been reported, including eight after the announcement prompting *** re-announcement in 2023. Our recall notifications. I mean this country absolutely stinks, and unfortunately there's not one single policy solution that would just fix everything. I mean, we all need to do better. So what can you do before you buy anything? Check safeerproducts.gov. That's the CPSC site where you can file and read complaints. You can search by brand and search by kind of by product. You can say, gosh, there have been like dozens of complaints, and that might give you *** clue. Maybe you should try and look for *** different brand. Register big ticket items, especially baby gear like car seats and strollers, so companies can contact you if *** recall happens. For vehicles, the National Highway Traffic Safety Administration has *** tool on its website that lets you search for recalls associated with your vehicle identification number, otherwise known as VIN. Finally, sign up for recall alerts by visiting this site, recalls.gov. And Murray recommends making recall checks part of your weekly routine. Reporting in Washington, I'm Annie Lou.
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Updated: 10:54 AM EDT May 1, 2026
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Build-A-Bear recalls more than 30,000 bears: What to do if you own one
Good Housekeeping logo
Updated: 10:54 AM EDT May 1, 2026
Editorial Standards
Build-A-Bear Workshop is recalling about 36,000 bears in the U.S. and roughly 520 in Canada due to a choking hazard. Known for its customizable plush toys, the company has been a favorite for nearly 30 years. Keep reading to learn which toy was affected and what to do if you have one at home.What is being recalled?On April 30, Build-A-Bear Workshop issued a voluntary recall of thousands of its Heartwarming Hugs Bears with the model number 034464, according to the U.S. Consumer Product Safety Commission. The toy was sold at Build-A-Bear Workshop stores and online at buildabear.com from January to March 2026. The model number is on the label sewn into the back of the bear’s leg.The Heartwarming Hugs Bear is a weighted plushie with a side pouch containing a “heart” accessed by a zipper, filled with 2.5 pounds of ceramic beads that can be heated or cooled for a comforting effect. It was graded for ages 3+ with a cautionary statement advising adult supervision due to the heating and cooling element.The bear retailed for about $48.What is the exact reason for the recall?The toy is being recalled because the zipper slider on the side pouch that encloses the “heart” can detach, posing a risk of serious injury or death from a choking hazard to children, according to Build-A-Bear Workshop.The company says there has been one report from the U.K. of the zipper slider detaching while in use. At this time, no injuries have been reported.What should I do if I have this toy at home?If your child owns the Heartwarming Hugs Bear, they should stop using it immediately.You can return the toy to your local Build-A-Bear store or call the company at 844-541-0144 to request a free return shipping label. Build-A-Bear is issuing refunds in the form of your original payment or a gift card for the original purchase price.

Build-A-Bear Workshop is recalling about 36,000 bears in the U.S. and roughly 520 in Canada due to a choking hazard. Known for its customizable plush toys, the company has been a favorite for nearly 30 years. Keep reading to learn which toy was affected and what to do if you have one at home.

What is being recalled?

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On April 30, Build-A-Bear Workshop issued a voluntary recall of thousands of its Heartwarming Hugs Bears with the model number 034464, according to the U.S. Consumer Product Safety Commission. The toy was sold at Build-A-Bear Workshop stores and online at ">buildabear.com from January to March 2026. The model number is on the label sewn into the back of the bear’s leg.

The Heartwarming Hugs Bear is a weighted plushie with a side pouch containing a “heart” accessed by a zipper, filled with 2.5 pounds of ceramic beads that can be heated or cooled for a comforting effect. It was graded for ages 3+ with a cautionary statement advising adult supervision due to the heating and cooling element.

The bear retailed for about $48.

build-a-bear workshop
U.S. Consumer Product Safety Commission

What is the exact reason for the recall?

The toy is being recalled because the zipper slider on the side pouch that encloses the “heart” can detach, posing a risk of serious injury or death from a choking hazard to children, according to ">Build-A-Bear Workshop.

The company says there has been one report from the U.K. of the zipper slider detaching while in use. At this time, no injuries have been reported.

What should I do if I have this toy at home?

If your child owns the Heartwarming Hugs Bear, they should stop using it immediately.

You can return the toy to your local Build-A-Bear store or call the company at 844-541-0144 to request a free return shipping label. Build-A-Bear is issuing refunds in the form of your original payment or a gift card for the original purchase price.

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