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What to buy — and skip — during Memorial Day sales

Memorial Day sales are here, but not every deal is worth it. Here's what experts say to buy now — and what to skip.

What to buy — and skip — during Memorial Day sales

Memorial Day sales are here, but not every deal is worth it. Here's what experts say to buy now — and what to skip.

If you've been waiting to make *** big purchase, Memorial Day weekend could be the time to do that. Some deals could save you hundreds of dollars, others aren't really deals at all. So I ask *** pro, what's worth buying right now? What's typically on sale during Memorial Day? Obviously you'll find the bigger ticket items that you'll want ahead of summer like the grills and the power washers, but what we find interesting is that it's *** great time to stock up on those everyday essentials. Bree Schwartz works with our Hearst partners at Good Housekeeping. She and her team of experts sift through deals all year long to figure out which ones are worth buying and when, so you save the most money. She says now is *** good time for any home upgrades you're planning to buy, like mattresses. We're seeing steep. Discounts on some of our favorite brands like Saba, we have *** 20% off discount with them right now, but outside of that, the little luxuries or places you might want to invest like cooling sheets ahead of summer, silk pillowcases which help with hair damage, all those smaller things if you're not ready to splurge on *** huge the little treats. Exactly same with beauty and skincare. We're already seeing spikes in sales in sunscreen, which you need year round, basically your basics, of course in these categories you're only gonna be taking off 5, 10. Dollars, but every cent counts. Is there anything worth holding off on that could get cheaper later in the year? I would say hold off on tech, laptops, TVs. Those will likely go on *** better sale once Prime Day rolls around this June, which is earlier this year. Do you have *** mental checklist that you go through before you click buy when you're shopping? Yes, I like to do my research ahead of time so that I'm not doomed scrolling late at night making those impulse purchases. Yeah, right. Add things to your wish list, use tools. Like Chrome's mobile app, which allows you to actually track the prices, and if anything drops they'll send you *** notification, which is fantastic. Also, Camel Camel Camel, tough to say, but *** great tool on Amazon shows you when things are actually at their lowest price, so you're not just being seduced by those price fluctuations. Those are really handy to do. Finally, make sure you're reading the fine print. Some of the deepest discounts could be final sale, meaning returns might not be allowed. Reporting in New York, I'm Ali Jasinski.
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Updated: 1:09 PM EDT May 20, 2026
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What to buy — and skip — during Memorial Day sales

Memorial Day sales are here, but not every deal is worth it. Here's what experts say to buy now — and what to skip.

WLKY logo
Updated: 1:09 PM EDT May 20, 2026
Editorial Standards
If you've been waiting to make a big purchase, Memorial Day weekend could be the time to do it. Some deals could save you hundreds of dollars, while others aren't really deals at all. That's why the National Consumer Unit asked the pros at Good Housekeeping what's worth buying right now. Brie Schwartz, Good Housekeeping's Editorial Commerce Director, said shoppers can typically expect strong discounts on summer essentials and home upgrades."Obviously, you'll find the bigger-ticket items that you'll want ahead of summer like grills and the power washers," Schwartz said. "But what we find interesting is that it's a great time to stock up on those everyday essentials."Schwartz and her team track deals to determine which discounts are actually worth shoppers' money. She said Memorial Day can be a smart time to invest in planned home purchases, especially mattresses."We're seeing steep discounts on some of our favorite brands, like Saatva," Schwartz said. "We have a 20% off discount with them right now."Beyond large purchases, Schwartz said smaller comfort and self-care items are also seeing worthwhile discounts ahead of summer."The little luxuries are places you might want to invest, like cooling sheets ahead of summer," she said. "Silk pillowcases, which help with hair damage — all those smaller things if you’re not ready to splurge on huge items."Beauty and skincare products are also being discounted, particularly sunscreen and other everyday basics."You're only going to be taking off five, ten dollars, but every cent counts," Schwartz said.Still, some purchases may be worth delaying."I would say hold off on tech, laptops, TVs," Schwartz said. "Those will likely go on better sale once Prime Day rolls around this June."To avoid overspending during major sales weekends, Schwartz recommends shoppers make a plan before browsing online deals."I like to do my research ahead of time so that I'm not doomscrolling late at night making those impulse purchases," she said.She recommends using wish lists and price-tracking tools to monitor discounts over time. Browser tools and websites like CamelCamelCamel can help shoppers determine whether a sale price is actually the lowest price offered. Amazon can also show you price history directly in the app. Before you make a purchase, make sure to check the return policy carefully. Some of the biggest Memorial Day discounts may be marked as final sale, meaning returns or exchanges may not be allowed.Stay Connected With the National Consumer UnitGet clear, actionable consumer reporting delivered across platforms.Follow National Consumer Correspondent Allie Jasinski for real-time updates, myth-busting videos and behind-the-scenes reporting on Instagram, TikTok and YouTube.Have a question you’d like us to investigate? Email us at askallie@hearst.com.

If you've been waiting to make a big purchase, Memorial Day weekend could be the time to do it. Some deals could save you hundreds of dollars, while others aren't really deals at all. That's why the National Consumer Unit asked the pros at Good Housekeeping what's worth buying right now.

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Brie Schwartz, Good Housekeeping's Editorial Commerce Director, said shoppers can typically expect strong discounts on summer essentials and home upgrades.

"Obviously, you'll find the bigger-ticket items that you'll want ahead of summer like grills and the power washers," Schwartz said. "But what we find interesting is that it's a great time to stock up on those everyday essentials."

Schwartz and her team track deals to determine which discounts are actually worth shoppers' money. She said Memorial Day can be a smart time to invest in planned home purchases, especially mattresses.

"We're seeing steep discounts on some of our favorite brands, like Saatva," Schwartz said. "We have a 20% off discount with them right now."

Beyond large purchases, Schwartz said smaller comfort and self-care items are also seeing worthwhile discounts ahead of summer.

"The little luxuries are places you might want to invest, like cooling sheets ahead of summer," she said. "Silk pillowcases, which help with hair damage — all those smaller things if you’re not ready to splurge on huge items."

Beauty and skincare products are also being discounted, particularly sunscreen and other everyday basics.

"You're only going to be taking off five, ten dollars, but every cent counts," Schwartz said.

Still, some purchases may be worth delaying.

"I would say hold off on tech, laptops, TVs," Schwartz said. "Those will likely go on better sale once Prime Day rolls around this June."

To avoid overspending during major sales weekends, Schwartz recommends shoppers make a plan before browsing online deals.

"I like to do my research ahead of time so that I'm not doomscrolling late at night making those impulse purchases," she said.

She recommends using wish lists and price-tracking tools to monitor discounts over time. Browser tools and websites like CamelCamelCamel can help shoppers determine whether a sale price is actually the lowest price offered. Amazon can also show you price history directly in the app.

Before you make a purchase, make sure to check the return policy carefully. Some of the biggest Memorial Day discounts may be marked as final sale, meaning returns or exchanges may not be allowed.


Stay Connected With the National Consumer Unit

Get clear, actionable consumer reporting delivered across platforms.

Follow National Consumer Correspondent Allie Jasinski for real-time updates, myth-busting videos and behind-the-scenes reporting on Instagram, TikTok and YouTube.

Have a question you’d like us to investigate? Email us at askallie@hearst.com.

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